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Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?

Explore Meta's new political content policy and learn how it could impact advertisers.

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Blog Posts

Cookieless Advertising for Automotive Advertisers

Automotive marketing expert Jim Zabel shares how automotive advertisers can adapt to signal loss and the cookieless future.

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3 Things to Know About Capturing Audience Attention in 2024

In today's near-constant state of distraction and multitasking, digital advertisers must focus on capturing attention. Learn more here.

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Basis Named Ad Age's #1 Best Place to Work: An Interview with Michelle Michael

Basis has been named Ad Age's #1 Best Places to Work in its 2024 rankings, leading all companies with over 200 employees.

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Innovations in Search and Social Advertising: December 2023/January 2024

Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.

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Understanding 5 Key Pharmaceutical Consumer Personas

Learn more about the needs of pharmaceutical customers, plus how to market to them with relevance in this competitive industry.

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How to Fine-tune Your Target ROAS

Explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.

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Everything You Need to Know About Advertising on Reddit

Learn what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity.

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2024 Programmatic Advertising Trends

To help digital advertisers stay ahead of the curve, we dig into key trends that will shape the programmatic landscape in 2024.

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Our Favorite Blog Posts from 2023

With 2024 fast approaching, we’re taking a look back at some of our favorite blog posts from the year that was.

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