Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2025.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2025.
A high-level overview of how the new Trump Administration is expect to impact the digital advertising industry.
Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.
Several Basis experts share how brands can make their customers fall in love with them—on Valentine's Day, and all year long.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Discover how the rise of short-form video is reshaping the way audiences consume information—and how advertisers are evolving to stay connected.
Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.
Learn how the CMO role is evolving, and why brands that embrace this evolution are best positioned to unlock their full potential.
The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?