Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.
Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.
With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.
To retain talent, agency leaders must understand why agency work has grown harder and find ways to ease these challenges.
Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.