Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.
Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.
Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
Today's marketing buzzwords tell a meaningful story about the advertising landscape and advertisers' top needs and anxieties.
Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.
Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.