Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.
Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.
B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.
CPG marketing expert Vanessa Allen shares how CPG advertisers can adapt to signal loss and the cookieless future.
Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.
Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.
Retail marketing expert Andrew Barbuto shares how retail and e-commerce advertisers can adapt to signal loss and the cookieless future.
Restaurant and dining marketing expert Vanessa Allen shares how industry advertisers can adapt to signal loss and the cookieless future.