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Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More

Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.

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Blog Posts

Scout: Brands Up Their TikTok Spend, Digital Advertising’s Carbon Footprint, and More 

Findings from the IAB's new Internet Advertising Revenue Report and more feature in this week's digest of top digital marketing content.

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3 Things B2B and B2C Marketers Can Learn from the World of Politics

We explore three critical insights that B2B and B2C marketers can take from the world of political advertising.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

We examine the benefits available to brands that tap into green value pools and actively embrace the sustainability movement.

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TikTok by the Numbers: Stats and Facts for Digital Advertisers

Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.

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Scout: AI Reservations, the $1T Data Privacy Question, and More in This Week’s Digest of Top Digital Marketing Content

Privacy regulation, CTV vs. OTT, and more feature in this week's digest of top digital marketing content.

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5 Recommendations on How Marketers Can Succeed in a Privacy-First Future

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.

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CTV. vs. OTT: What’s the Difference?

Are CTV and OTT the same? What are the benefits of OTT vs. CTV? Here, we dig into what advertisers need to know.

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Innovations in Search and Social [March 2023]

TikTok's potential ban, IG's new ads, AI news, and more feature in this month's list of search and social news and resources.

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Will Data Privacy Kill Advertising? | Noor Naseer's Presentation at SXSW 2023

Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital advertising at SXSW 2023.

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