Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
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A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.
Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
Findings from the IAB's new Internet Advertising Revenue Report and more feature in this week's digest of top digital marketing content.
We explore three critical insights that B2B and B2C marketers can take from the world of political advertising.
We examine the benefits available to brands that tap into green value pools and actively embrace the sustainability movement.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
Privacy regulation, CTV vs. OTT, and more feature in this week's digest of top digital marketing content.
As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.
Are CTV and OTT the same? What are the benefits of OTT vs. CTV? Here, we dig into what advertisers need to know.
TikTok's potential ban, IG's new ads, AI news, and more feature in this month's list of search and social news and resources.
Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital advertising at SXSW 2023.