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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.

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Blog Posts

How AI is Transforming Social Media Advertising

We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.

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Rethinking Measurement and Attribution in a Cookieless World

Basis SVP of Digital Media Operations, Zach Moore, shares strategies for navigating measurement and attribution without third-party cookies.

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3 Marketing Insights from SXSW 2024

Dig into three marketing insights from this SXSW 2024, from the notebooks of Basis’ Media Innovations & Technology team.

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Navigating Hype Cycles in Advertising | Noor Naseer's Presentation at SXSW 2024

How can advertisers navigate hype cycles in marketing? Find out in this on-demand video of Noor Naseer's session at SXSW 2024.

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Why Contextual Targeting in Digital Advertising Is Here to Stay

What is contextual targeting, how does it work, and why is it such an essential solution for today’s digital advertiser?

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Everything You Need to Know About Advertising on Reddit

Learn what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity.

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How Financial Services Advertisers Can Unlock Consumer Banking Growth

Learn how banking customers’ needs, goals, and media preferences can inform effective retention and acquisition campaigns.

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The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

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Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?

Explore Meta's new political content policy and learn how it could impact advertisers.

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