Relative advantage is can help advertisers stretch their budgets further and stand out in a competitive market.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Relative advantage is can help advertisers stretch their budgets further and stand out in a competitive market.
Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.
How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.
Misinformation and AI are dramatically impacting the digital advertising landscape. What do advertisers need to know to navigate these forces?
Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
A high-level overview of how the new Trump Administration is expect to impact the digital advertising industry.