Blog Archives - Page 4 of 194 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

3 Ways CMOs Can Cultivate C-Suite Buy-In Amidst Economic Uncertainty

Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.

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Blog Posts

Navigating the Consumer Trust Crisis: What Brands Need to Know

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.

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Tackling Advertising in the Misinformation Age | Noor Naseer’s Presentation at SXSW 2025

How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.

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Navigating Misinformation and AI in 2025: Essential Resources for Advertisers

Misinformation and AI are dramatically impacting the digital advertising landscape. What do advertisers need to know to navigate these forces?

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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.

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What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.

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How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.

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Executive Summary: The Trump Administration’s Impact on Digital Advertising

A high-level overview of how the new Trump Administration is expect to impact the digital advertising industry.

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Winning the Battle for Audience Attention

Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.

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