With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?
Learn what automotive advertisers can do to capitalize on pent-up consumer demand as the landscape stabilizes in 2024.
Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats.
Learn how agency and brand leaders can adapt to Gen Z's distinct needs and foster a vibrant and inclusive work environment for all.
As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
Here we go again: Google has officially announced that third-party cookie deprecation in Chrome will be delayed. Here's what that means for marketers.
Take a look at some of the top marketing and advertising insights to come out of Possible 2024 in Miami Beach.
Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.