Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
Explore are three key things advertisers need to know about women's sports audiences to craft podium-worthy strategies.
The economy is sending mixed signals. Learn which four trends marketers should monitor now to plan confidently for 2026.
The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
Learn how agencies can transform pitching with tech, data, and AI readiness to work smarter and win more efficiently.
In an age defined by automation, data, and algorithmic precision, the strongest advantages a marketer can cultivate may also be ...
Loyalty strategies can feel safer and easier to justify, but growth depends on reaching new customers, not just retaining existing ones.
Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.
