Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.
As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.
Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.
With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.
To retain talent, agency leaders must understand why agency work has grown harder and find ways to ease these challenges.
Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.
We explore how agency leaders can foster more trusting, fruitful, and longstanding partnerships with their clients.
From keeping up with new technologies to adapting to shifts in consumer behaviors, we explore the challenges facing travel marketers.
Explore how advertisers can assess whether social and environmental advocacy makes sense for their brands, and how they can get it right.