From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
Learn how agency and brand leaders can adapt to Gen Z's distinct needs and foster a vibrant and inclusive work environment for all.
As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
Here we go again: Google has officially announced that third-party cookie deprecation in Chrome will be delayed. Here's what that means for marketers.
Take a look at some of the top marketing and advertising insights to come out of Possible 2024 in Miami Beach.
Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.
Lois Castillo shares what companies can do better in terms of DEI, how DEI leaders can navigate the complexity of their work, and more.
We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.