Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Lois Castillo shares what companies can do better in terms of DEI, how DEI leaders can navigate the complexity of their work, and more.
We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.
Basis SVP of Digital Media Operations, Zach Moore, shares strategies for navigating measurement and attribution without third-party cookies.
Dig into three marketing insights from this SXSW 2024, from the notebooks of Basis’ Media Innovations & Technology team.
How can advertisers navigate hype cycles in marketing? Find out in this on-demand video of Noor Naseer's session at SXSW 2024.
What is contextual targeting, how does it work, and why is it such an essential solution for today’s digital advertiser?
Learn what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity.
Learn how banking customers’ needs, goals, and media preferences can inform effective retention and acquisition campaigns.
Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.