REsource Center

Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

Innovations in Search and Social [November 2023]

Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

4 Examples of Winning Digital Out-of-Home Ads

These digital out-of-home ads caught our eye. Learn why they stood out and how advertisers can use DOOH to connect with audiences everywhere.

Read More
Advertising on Snapchat: What Marketers Need to Know

Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.

Read More
4 Key Digital Video Marketing Metrics and When to Use Them

We dive into four critical digital video advertising metrics and break down how each should play into your performance evaluation process.

Read More
Ask an Expert: Holiday Advertising Best Practices

Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.

Read More
Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

Holiday advertising recommendations, a new guide to retail media, and more feature in this week's digest of top digital advertising content.

Read More
Digital Advertising Regulation in 2023: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

Read More
Holiday Advertising Recommendations by Channel: Our Experts Weigh In

Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.

Read More
Top Trends and Strategies for Successful Holiday Marketing Campaigns

Start planning for a cheerful holiday marketing season with these trends, forecasts, and expert media tips, all wrapped up for you!

Read More
3 Questions with an Automotive Advertising Expert

A Basis expert weighs in on what automotive advertisers can do to take advantage of new opportunities and adapt to this moment.

Read More
1 4 5 6 7 8 181