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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Holiday Marketing Funnel is Evolving. Here’s How.

As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.

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Blog Posts

2025 Programmatic Advertising Trends to Know

To help digital advertisers maximize their programmatic campaigns, we dig into key trends that will shape the landscape in 2025.

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Everything We Published on AI This Year

From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.

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2024 in Review: 7 Essential Resources for Agency Leaders

This list of resources highlights lessons from 2024’s defining shifts to help agency leaders set the stage for a successful 2025.

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Our Readers’ Favorite Articles From 2024

Revisit the stories that shaped this past year—and will continue to impact the industry in the year ahead.

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2025 Advertising Trends: What Agencies Need to Know

Discover the key advertising trends and opportunities that will impact agencies in 2025.

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.

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Executive Summary | Reality Check: The 2025 Advertising Trends Report

An overview of the central themes and key takeaways from Basis' 2025 Advertising Trends Report.

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Navigating the Fragmented Social Media Landscape

Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.

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Key Considerations for a Future-Ready Agency Tech Stack

Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.

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