As the industry evolves, agency leaders must proactively evolve their relationships with their clients in kind.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
As the industry evolves, agency leaders must proactively evolve their relationships with their clients in kind.
Discover how the rise of short-form video is reshaping the way audiences consume information—and how advertisers are evolving to stay connected.
Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.
Retail marketing expert Andrew Barbuto shares how retail and e-commerce advertisers can adapt to signal loss and the cookieless future.
Restaurant and dining marketing expert Vanessa Allen shares how industry advertisers can adapt to signal loss and the cookieless future.
Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.
Financial services marketing expert Julia Hewitt shares how finserv advertisers can adapt to signal loss and the cookieless future.
Education marketing expert Sydney Warden shares how advertisers at colleges and universities can adapt to signal loss.