Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.
Despite high engagement, gaming remains an underused advertising channel. Discover how advertisers can tap in to reach younger audiences.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
An overview of some of the key findings, challenges, and opportunities uncovered in Basis' 2025 Advertising Agency Report.
Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.
Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.
Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.
How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.
