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Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

How B2B Marketers Can Adapt to Industry Changes

As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.

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Blog Posts

Scout: The Future of TikTok, AI Data Privacy Solutions, and More

The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.

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Scout: TV Advertising Tumult, the State of the US Ad Industry, and More

Generative AI regulation, target ROAS adjustment strategies, and more feature in this week's list of top digital marketing content.

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School’s In: The New Rules for Successful Higher Education Marketing

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.

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Scout: Google’s First US Antitrust Case Kicks Off, Meta Considers a New Revenue Stream, and More

Chrome's new “Enhanced Ad Privacy” functionality and more feature in this week's list of top digital marketing content.

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Quiz: Discover the Perfect Digital Advertising Read for You

Looking for a digital advertising read, but unsure where to start? Take our quiz and find your perfect advertising content match.

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Convergent TV Advertising During in its Most Dramatic Season Yet

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.

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Innovations in Search and Social [August 2023]

Twitter’s name change, Google’s new ad features, TikTok’s commerce, and more feature in this month's list of search and social news.

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The Importance of Trust in Financial Services Marketing

Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.

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Programmatic Advertising 101: Conversion Tracking

What is conversion tracking, how does it work, and how will it be impacted the loss of third-party cookies in Chrome? Find out here.

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