Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
Here are three trends to help cannabis advertisers drive revenue while navigating the matrix of cannabis marketing regulations.
To execute winning campaigns in 2024, B2B advertisers should embrace social media, lean into digital video, and leverage AI intentionally.
2024 will be a critical year for colleges and universities. Here are three trends marketers can use to set their institutions apart.
Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.
If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
Need some help with your PPC strategy? Don’t worry: here's a free, easy framework and checklist to ensure your campaigns are effective.
With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
TikTok’s Google integration, Meta and Amazon’s AI capabilities, and more feature in this month’s list of search and social news.
Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.