Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Five questions that reveal whether an agency partner fits 2026's demands.
Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.
The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
With budgets under scrutiny, Basis’ CMO outlines how marketing leaders can build trust and secure buy-in during turbulence.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
