Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.
From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
This list of resources highlights lessons from 2024’s defining shifts to help agency leaders set the stage for a successful 2025.
Revisit the stories that shaped this past year—and will continue to impact the industry in the year ahead.
Discover the key advertising trends and opportunities that will impact agencies in 2025.
Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.
An overview of the central themes and key takeaways from Basis' 2025 Advertising Trends Report.
Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.