REsource Center

Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

Innovations in Search and Social [November 2023]

Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

7 Things to Know About Cannabis Consumer Behavior in 2023

The cannabis and CBD market is booming! Here are seven things cannabis marketers should know about consumer behavior in 2023.

Read More
Wellnesspalooza Season is Here!

Learn about our two-month-long series of events aimed at giving our people opportunities to care for all aspects of their health.

Read More
Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More

Marketers' feelings on generative AI, Meta privacy updates, and more feature in this week's digest of top digital advertising content.

Read More
Innovations in Search and Social [July 2023]

Threads' rapid growth, Google's new ad tools, YouTube's revenue, and more feature in this month's list of search and social news.

Read More
3 Questions with a B2B Advertising Expert

A Basis expert weighs in on what B2B advertisers can do to take advantage of new opportunities and adapt to this moment.

Read More
How Will AI Shape the Future of Digital Advertising?

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?

Read More
A Skeptic’s Guide to Generative AI

For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.

Read More
Programmatic Advertising 101: Campaign Targeting Tactics

Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.

Read More
The Wonderful World of Geotargeting and Location-Based Targeting

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.

Read More
1 3 4 5 6 7 181
chevron-down