From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
From keeping up with new technologies to adapting to shifts in consumer behaviors, we explore the challenges facing travel marketers.
Explore how advertisers can assess whether social and environmental advocacy makes sense for their brands, and how they can get it right.
If passed into law, the APRA would establish the first national data privacy framework in the US. How could this new legislation impact digital advertising?
Explore why social and emotional skills like empathy and emotional intelligence form the foundation of a high performing team.
Inefficiency is a critical challenge for advertising agency leaders today. Learn how tackling it directly can position teams for long-term growth and success.
By unifying brand and performance marketing efforts, marketers can maximize ROI and foster connections that last.
Learn what automotive advertisers can do to capitalize on pent-up consumer demand as the landscape stabilizes in 2024.
Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats.