As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.
Learn more about the needs of pharmaceutical customers, plus how to market to them with relevance in this competitive industry.
Explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.
To help digital advertisers stay ahead of the curve, we dig into key trends that will shape the programmatic landscape in 2024.
With 2024 fast approaching, we’re taking a look back at some of our favorite blog posts from the year that was.
Digital ad pros were all in on several topics this year. From AI to CTV to privacy and more, see the articles that proved most popular.
Curious about made MFA sites and their impact on digital advertising? This Q&A explores the growing concerns around MFA content, inventory, and ad spend.
Highlighting value, actioning first-party data, and leaning into new tech will make for winning travel and tourism campaigns in 2024.
Mixed-funnel media strategies, leveraging historical performance, and marketing to HCPs will be key to campaign success in 2024.