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Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

Innovations in Search and Social [November 2023]

Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.

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Blog Posts

7 Things to Know About Cannabis Consumer Behavior in 2023

The cannabis and CBD market is booming! Here are seven things cannabis marketers should know about consumer behavior in 2023.

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Wellnesspalooza Season is Here!

Learn about our two-month-long series of events aimed at giving our people opportunities to care for all aspects of their health.

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Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More

Marketers' feelings on generative AI, Meta privacy updates, and more feature in this week's digest of top digital advertising content.

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Innovations in Search and Social [July 2023]

Threads' rapid growth, Google's new ad tools, YouTube's revenue, and more feature in this month's list of search and social news.

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3 Questions with a B2B Advertising Expert

A Basis expert weighs in on what B2B advertisers can do to take advantage of new opportunities and adapt to this moment.

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How Will AI Shape the Future of Digital Advertising?

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?

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A Skeptic’s Guide to Generative AI

For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.

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Programmatic Advertising 101: Campaign Targeting Tactics

Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.

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The Wonderful World of Geotargeting and Location-Based Targeting

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.

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