This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Restaurant and dining marketing expert Vanessa Allen shares how industry advertisers can adapt to signal loss and the cookieless future.
Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.
Financial services marketing expert Julia Hewitt shares how finserv advertisers can adapt to signal loss and the cookieless future.
Education marketing expert Sydney Warden shares how advertisers at colleges and universities can adapt to signal loss.
CPG marketing expert Vanessa Allen shares how CPG advertisers can adapt to signal loss and the cookieless future.
Cannabis marketing expert Jane Frye shares how cannabis advertisers can adapt to signal loss and the cookieless future.
B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.
Automotive marketing expert Jim Zabel shares how automotive advertisers can adapt to signal loss and the cookieless future.
See how overcoming fragmentation, unlocking transparency, and controlling data can be the keys to marketing success in 2025.