Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.
Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.
Retail marketing expert Andrew Barbuto shares how retail and e-commerce advertisers can adapt to signal loss and the cookieless future.
Restaurant and dining marketing expert Vanessa Allen shares how industry advertisers can adapt to signal loss and the cookieless future.
Financial services marketing expert Julia Hewitt shares how finserv advertisers can adapt to signal loss and the cookieless future.
Education marketing expert Sydney Warden shares how advertisers at colleges and universities can adapt to signal loss.
Cannabis marketing expert Jane Frye shares how cannabis advertisers can adapt to signal loss and the cookieless future.
Automotive marketing expert Jim Zabel shares how automotive advertisers can adapt to signal loss and the cookieless future.
In today's near-constant state of distraction and multitasking, digital advertisers must focus on capturing attention. Learn more here.