Blog Archives - Page 8 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Holiday Advertising in 2025: Delivering Value Amidst Economic Uncertainty

Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.

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Blog Posts

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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How Media Agencies are Using AI to Drive Revenue

To make the most of AI for driving revenue, media agencies must understand AI-powered opportunities for campaign planning and optimization.

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Everything You Need to Know About Programmatic In-Housing

Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.

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How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV

Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.

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What Today’s Buzzwords Reveal About the State of the Advertising Industry

Today's marketing buzzwords tell a meaningful story about the advertising landscape and advertisers' top needs and anxieties.

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Generation Alpha: Online Habits and Media Preferences by the Numbers

Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.

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TikTok by the Numbers: Stats and Facts for Digital Advertisers

Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.

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What is Native Advertising?

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.

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The Pressing Need for Authentic Inclusive Marketing

As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.

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