Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
See how digital advertisers can effectively reach and connect with sports fans.
Learn how an August 2022 interpretive ruling from the CFPB impacts digital advertisers, and how marketers can ensure they comply.
A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.
Want to make the most of the podcast advertising opportunity? Here, we break down what marketers need to know.
Holiday shopping trends, made for advertising sites, and more feature in this week's list of top digital marketing content.
Holiday shopping insights, new social ad tools, YouTube trends, and more feature in this month’s list of search and social news.
A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.
What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.