Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.
Financial services marketing expert Julia Hewitt shares how finserv advertisers can adapt to signal loss and the cookieless future.
Education marketing expert Sydney Warden shares how advertisers at colleges and universities can adapt to signal loss.
CPG marketing expert Vanessa Allen shares how CPG advertisers can adapt to signal loss and the cookieless future.
Cannabis marketing expert Jane Frye shares how cannabis advertisers can adapt to signal loss and the cookieless future.
B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.
Automotive marketing expert Jim Zabel shares how automotive advertisers can adapt to signal loss and the cookieless future.
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To help digital advertisers maximize their programmatic campaigns, we dig into key trends that will shape the landscape in 2025.