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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

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Blog Posts

2024 Trends for Restaurant & Dining Marketers

As dining habits evolve, restaurant and food service marketers should emphasize value, convenience, and experience.

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2024 Trends for Financial Services Marketers

Finserv marketers who navigate economic, consumer, and industry trends can stack up campaign success in 2024.

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2024 Trends for CPG Marketers

CPG marketers face falling consumer sentiments and high market saturation. Read on for key trends marketers can use to succeed in 2024.

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2024 Trends for Automotive Marketers

First-party data, automation, and artificial intelligence will be top of mind for future-forward auto marketers in 2024.

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2024 Trends for Political Advertisers

Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.

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2024 Trends for Cannabis Marketers

Here are three trends to help cannabis advertisers drive revenue while navigating the matrix of cannabis marketing regulations.

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2024 Trends for B2B Marketers

To execute winning campaigns in 2024, B2B advertisers should embrace social media, lean into digital video, and leverage AI intentionally.

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2024 Trends for Education Marketers

2024 will be a critical year for colleges and universities. Here are three trends marketers can use to set their institutions apart.

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Innovations in Search and Social [November 2023]

Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.

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