To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
How can retail marketing teams adapt to consumer preferences and evolving technologies to make the most of their ad spending in the new year?
AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
The emergence of digital audio as a mainstay in media plans is a top digital advertising trend to watch. Learn why here.