Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
How can retail marketing teams adapt to consumer preferences and evolving technologies to make the most of their ad spending in the new year?
AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
The emergence of digital audio as a mainstay in media plans is a top digital advertising trend to watch. Learn why here.
Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.
Learn about the recent uptick in social media regulations and how it could impact social media advertising in the years ahead.
As the advertising industry moves towards a more privacy-first model, media agencies must coach their clients to set them up for success.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
