Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.
Chrome's new “Enhanced Ad Privacy” functionality and more feature in this week's list of top digital marketing content.
Looking for a digital advertising read, but unsure where to start? Take our quiz and find your perfect advertising content match.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
Twitter’s name change, Google’s new ad features, TikTok’s commerce, and more feature in this month's list of search and social news.
Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.
What is conversion tracking, how does it work, and how will it be impacted the loss of third-party cookies in Chrome? Find out here.
Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.
Everyone needs a home: buyers, renters, investors, even real estate agents. Find expert media strategies & tips for reaching these audiences.