To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Brand safety threats on social media, made-for-advertising sites, and more feature in this week's roundup of top digital marketing content.
Forget Musk vs. Zuck—social media advertisers are already in the ring with a swarm of threats to brand safety!
Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.
Learn key strategies for marketers looking to earn straight A's on their back-to-school campaigns this year.
Hesitance around generative AI, cannabis consumer behavior, and more feature in this week's roundup of top digital marketing content.
The cannabis and CBD market is booming! Here are seven things cannabis marketers should know about consumer behavior in 2023.
Learn about our two-month-long series of events aimed at giving our people opportunities to care for all aspects of their health.
Marketers' feelings on generative AI, Meta privacy updates, and more feature in this week's digest of top digital advertising content.
Threads' rapid growth, Google's new ad tools, YouTube's revenue, and more feature in this month's list of search and social news.