Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Marketers' feelings on generative AI, Meta privacy updates, and more feature in this week's digest of top digital advertising content.
Threads' rapid growth, Google's new ad tools, YouTube's revenue, and more feature in this month's list of search and social news.
A Basis expert weighs in on what B2B advertisers can do to take advantage of new opportunities and adapt to this moment.
AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.
Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.
Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.
These digital out-of-home ads caught our eye. Learn why they stood out and how advertisers can use DOOH to connect with audiences everywhere.
Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.