Blog Archives - Page 15 of 195 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Influencer Marketing’s Potential in Untapped Sectors

For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.

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Blog Posts

Our Favorite Blog Posts from 2023

With 2024 fast approaching, we’re taking a look back at some of our favorite blog posts from the year that was.

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Your Favorite Blog Posts From 2023

Digital ad pros were all in on several topics this year. From AI to CTV to privacy and more, see the articles that proved most popular.

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6 Questions About Made-For-Advertising Websites

Curious about made MFA sites and their impact on digital advertising? This Q&A explores the growing concerns around MFA content, inventory, and ad spend.

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2024 Trends for Travel and Tourism Marketers

Highlighting value, actioning first-party data, and leaning into new tech will make for winning travel and tourism campaigns in 2024.

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2024 Trends for Healthcare and Pharmaceutical Marketers

Mixed-funnel media strategies, leveraging historical performance, and marketing to HCPs will be key to campaign success in 2024.

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2024 Trends for Retail & E-commerce Marketers

Consumer shopping behaviors will lead retail and e-commerce marketers to prioritize RMNs, AI, and shoppable video in 2024.

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2024 Trends for Restaurant & Dining Marketers

As dining habits evolve, restaurant and food service marketers should emphasize value, convenience, and experience.

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2024 Trends for Financial Services Marketers

Finserv marketers who navigate economic, consumer, and industry trends can stack up campaign success in 2024.

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2024 Trends for CPG Marketers

CPG marketers face falling consumer sentiments and high market saturation. Read on for key trends marketers can use to succeed in 2024.

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