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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

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Blog Posts

Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

Holiday advertising recommendations, a new guide to retail media, and more feature in this week's digest of top digital advertising content.

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Holiday Advertising Recommendations by Channel: Our Experts Weigh In

Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.

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3 Questions with an Automotive Advertising Expert

A Basis expert weighs in on what automotive advertisers can do to take advantage of new opportunities and adapt to this moment.

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Innovations in Search and Social [June 2023]

Reddit protests, Google's AI ads, Meta's performance tools, and more feature in this month's list of search and social news.

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Halfway Home: The Biggest Advertising Stories from the First Half of 2023

We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.

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Why You Should Include Broadcast Radio in Your Next Omnichannel Campaign

Learn the latest broadcast radio stats and why savvy marketers are embracing it in their omnichannel media mix.

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Programmatic 101: Driving Performance with Campaign Optimization

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.

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5 Cannabis Consumer Personas to Know

As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.

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Scout: The Ad Agency Jobs AI Will Replace, Cannes Grand Prix Winners, and More

TV upfront budgets, a new lawsuit against Google, and more feature in this week's list of top digital marketing content.

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