To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
CPG marketers face falling consumer sentiments and high market saturation. Read on for key trends marketers can use to succeed in 2024.
First-party data, automation, and artificial intelligence will be top of mind for future-forward auto marketers in 2024.
Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.
Here are three trends to help cannabis advertisers drive revenue while navigating the matrix of cannabis marketing regulations.
To execute winning campaigns in 2024, B2B advertisers should embrace social media, lean into digital video, and leverage AI intentionally.
2024 will be a critical year for colleges and universities. Here are three trends marketers can use to set their institutions apart.
Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.
If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
Need some help with your PPC strategy? Don’t worry: here's a free, easy framework and checklist to ensure your campaigns are effective.