As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.
AI regulation predictions, everything you should know about in-housing, and more feature in this week's list of top marketing content.
We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.
Brand safety threats on social media, made-for-advertising sites, and more feature in this week's roundup of top digital marketing content.
Forget Musk vs. Zuck—social media advertisers are already in the ring with a swarm of threats to brand safety!
Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.
Learn key strategies for marketers looking to earn straight A's on their back-to-school campaigns this year.
Hesitance around generative AI, cannabis consumer behavior, and more feature in this week's roundup of top digital marketing content.
The cannabis and CBD market is booming! Here are seven things cannabis marketers should know about consumer behavior in 2023.
Learn about our two-month-long series of events aimed at giving our people opportunities to care for all aspects of their health.