Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
Advertisers spent $7 million on a 30 second Super Bowl spot in 2024. What makes the game so valuable to brands, and which ads were most memorable this year?
A look at the most popular privacy-friendly advertising solutions among marketers today—and the challenges awaiting those who won't adapt to the cookieless future.
Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.
In today's near-constant state of distraction and multitasking, digital advertisers must focus on capturing attention. Learn more here.
Basis has been named Ad Age's #1 Best Places to Work in its 2024 rankings, leading all companies with over 200 employees.
Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.
Learn more about the needs of pharmaceutical customers, plus how to market to them with relevance in this competitive industry.
Explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.
To help digital advertisers stay ahead of the curve, we dig into key trends that will shape the programmatic landscape in 2024.
