To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital advertising at SXSW 2023.
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Big Tech updates, data privacy plans and more feature in this week's digest of top digital marketing content.
See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Noor Naseer, our VP of Media Innovations & Technology, shares how advertising teams can adapt to the privacy-friendly future.
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.