With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
TV upfront budgets, a new lawsuit against Google, and more feature in this week's list of top digital marketing content.
With TikTok forecasted to overtake Youtube in daily screen time, let's take a look at some dos and don'ts to consider when advertising on the platform.
Cultural representation, the future of identity, and more feature in this week's digest of top digital marketing content.
The death of third-party cookies has advertisers scrambling to figure out what the future of identity will look like.
News from Apple and Amazon Prime, a little something from TSwift, and more feature in this week's digest of top digital marketing content.
Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.
For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.
Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.