Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
CPRA enforcement, ChatGPT's new API, and more feature in this week's digest of top digital marketing content.
Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.
Artificial intelligence updates and more feature in this week's digest of top digital marketing content.
Twitter's cannabis ad policy, doubling down on AI, and more feature in this month's list of search and social news and resources.
Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.
Social media updates, AI opportunities, and more feature in this week's digest of top digital marketing content.
We review the latest from the worlds of Meta, TikTok, Twitter, Snapchat, and YouTube and consider what it means for advertisers.
It's Valentine’s Day, and there's no better time to show your customers how much you care. Here are a few strategies that will have your customers crushing on you like it’s night one of The Bachelor.
How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.