Blog Archives - Page 21 of 194 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Power of Relative Advantage in a Turbulent Economy

Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.

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Blog Posts

4 Key Digital Video Marketing Metrics and When to Use Them

We dive into four critical digital video advertising metrics and break down how each should play into your performance evaluation process.

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Ask an Expert: Holiday Advertising Best Practices

Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.

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Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

Holiday advertising recommendations, a new guide to retail media, and more feature in this week's digest of top digital advertising content.

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Holiday Advertising Recommendations by Channel: Our Experts Weigh In

Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.

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3 Questions with an Automotive Advertising Expert

A Basis expert weighs in on what automotive advertisers can do to take advantage of new opportunities and adapt to this moment.

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Innovations in Search and Social [June 2023]

Reddit protests, Google's AI ads, Meta's performance tools, and more feature in this month's list of search and social news.

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Halfway Home: The Biggest Advertising Stories from the First Half of 2023

We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.

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Why You Should Include Broadcast Radio in Your Next Omnichannel Campaign

Learn the latest broadcast radio stats and why savvy marketers are embracing it in their omnichannel media mix.

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Programmatic 101: Driving Performance with Campaign Optimization

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.

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