To make the most of AI for driving revenue, media agencies must understand AI-powered opportunities for campaign planning and optimization.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make the most of AI for driving revenue, media agencies must understand AI-powered opportunities for campaign planning and optimization.
How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.
Microsoft's new AI solution, marketing for long-term success, and more feature in this week's digest of top digital marketing content.
Want to capitalize on the digital video boom? Here are some useful facts and tips for creating effective digital video ads.
Cookieless solutions, tech marketing strategies, and more feature in this week's digest of top digital marketing content.
LinkedIn's plans, PPC trends, CES, ChatGPT, and more feature in this month's list of search and social news and resources.
Tech advertisers today face an unpredictable and challenging landscape. Here, we explore key strategies they can use to weather uncertainty.
Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industry.
Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.
For healthcare marketers, combatting misinformation online is a necessity. Here are strategies advertisers can use when it happens.