For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.
We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.
Learn the latest broadcast radio stats and why savvy marketers are embracing it in their omnichannel media mix.
Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.
As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.
TV upfront budgets, a new lawsuit against Google, and more feature in this week's list of top digital marketing content.
With TikTok forecasted to overtake Youtube in daily screen time, let's take a look at some dos and don'ts to consider when advertising on the platform.
Cultural representation, the future of identity, and more feature in this week's digest of top digital marketing content.
The death of third-party cookies has advertisers scrambling to figure out what the future of identity will look like.
News from Apple and Amazon Prime, a little something from TSwift, and more feature in this week's digest of top digital marketing content.