Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.
We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.
CPRA enforcement, ChatGPT's new API, and more feature in this week's digest of top digital marketing content.
Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.
Artificial intelligence updates and more feature in this week's digest of top digital marketing content.
Twitter's cannabis ad policy, doubling down on AI, and more feature in this month's list of search and social news and resources.
Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.
Social media updates, AI opportunities, and more feature in this week's digest of top digital marketing content.
We review the latest from the worlds of Meta, TikTok, Twitter, Snapchat, and YouTube and consider what it means for advertisers.
How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.