Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.
With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.
The topic of the day for CPG brands is retail media networks. Here are three things to consider as you enter these new spaces.
For automotive marketers strategizing for a successful 2023, creating awareness of their EV story will be key. Learn why.
From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.
With cannabis players enjoying greater market opportunities, robust data management is core to future success. Learn more.
Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in 2023.
Streaming service price hikes, a new tool from Google, and more feature in this week's digest of top digital marketing content.
Holiday shopping trends, rethinking Twitter budgets, and more feature in this month's list of search and social news, trends, and resources.