Blog Archives - Page 25 of 195 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Influencer Marketing’s Potential in Untapped Sectors

For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.

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Blog Posts

Scout: AI Reservations, the $1T Data Privacy Question, and More in This Week’s Digest of Top Digital Marketing Content

Privacy regulation, CTV vs. OTT, and more feature in this week's digest of top digital marketing content.

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5 Recommendations on How Marketers Can Succeed in a Privacy-First Future

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.

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CTV. vs. OTT: What’s the Difference?

Are CTV and OTT the same? What are the benefits of OTT vs. CTV? Here, we dig into what advertisers need to know.

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Innovations in Search and Social [March 2023]

TikTok's potential ban, IG's new ads, AI news, and more feature in this month's list of search and social news and resources.

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Will Data Privacy Kill Advertising? | Noor Naseer's Presentation at SXSW 2023

Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital advertising at SXSW 2023.

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Automation vs AI in Digital Advertising

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.

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Scout: Video Podcast Inventory Hype, Netflix’s Adtech Conundrum, and More in This Week’s Digest of Top Digital Marketing Content

Big Tech updates, data privacy plans and more feature in this week's digest of top digital marketing content.

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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.

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Programmatic Advertising 101: What Is Behavioral Targeting?

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.

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