Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.
The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and resources.
A new ads hub from Google, updates to the CPRA, and more feature in this week's digest of top digital marketing content.
Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.
Two of Basis Technologies’ Directors of Product Management share the big digital advertising problems their teams work to solve each day.
How can advertisers make the most of their budgets and even discover an opportunity or two amidst economic uncertainty? Here are three tips.
The advertising industry is facing broad, foundational changes. Check out these four takeaways from Programmatic I/O 2022 to help you prepare for what's ahead.
How to get Gen Z's attention, the impact of TikTok's dominance, and more feature in this week's list of top digital marketing content.
Learn about the factors causing media complexity, and the solutions that are poised to usher in a better future for everyone working in the marketing space.