It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
With cannabis players enjoying greater market opportunities, robust data management is core to future success. Learn more.
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Streaming service price hikes, a new tool from Google, and more feature in this week's digest of top digital marketing content.
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For advertisers, crafting strong creative for campaigns is essential. Here, we dive into a tool that gives them time and energy to do so.
Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.
More and more people are tuning into connected TVs, with ad spend following. Here, we separate CTV fact from fiction.
Streaming stack-ups, cultivating trust as a finserv brand, and more feature in this week's digest of top digital marketing content.
CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.