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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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Blog Posts

Scout: Next Year’s Marketing Budgets, Backlash from Musk’s Twitter Takeover, and More in This Week’s Digest of Top Digital Marketing Content 

A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.

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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week’s Digest of Top Digital Marketing Content 

Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.

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The Connected TV Advertising Glossary: All the Terms You Need to Know

Connected TV viewership is booming, and ad spend is following. Here, we break down the CTV terms that advertisers should know.

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Programmatic Advertising 101: What is Programmatic Video Advertising?

Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.

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Innovations in Search and Social [October 2022]

The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and resources.

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Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week’s Digest of Top Digital Marketing Content 

A new ads hub from Google, updates to the CPRA, and more feature in this week's digest of top digital marketing content.

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4 Things Advertisers Should Know About Retail Media Networks

Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.

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Roundtable: Building Basis

Two of Basis Technologies’ Directors of Product Management share the big digital advertising problems their teams work to solve each day.

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