We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
Our VP of Media Innovations and Technology, Noor Naseer, explores how marketers can approach economic instability and uncertainty.
Hungry for knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.
How should marketers approach economic uncertainty? Here, we explore five ads that do inflation messaging right (and why they work!)
The IAB’s State of Data Report, commerce media, and more feature in this week's digest of top digital marketing content.
From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.
An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.
Learn about four of the most common programmatic advertising mistakes—and how digital marketers can avoid them.
The audio boom, news from Netflix, and more feature in this week's digest of top digital marketing content.
What happens when we hire a new Beep? Read about one person's orientation plus their (spoiler: positive) takeaways on our company culture.