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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.
A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.
Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.
Connected TV viewership is booming, and ad spend is following. Here, we break down the CTV terms that advertisers should know.
Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.
The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and resources.
A new ads hub from Google, updates to the CPRA, and more feature in this week's digest of top digital marketing content.
Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.
Two of Basis Technologies’ Directors of Product Management share the big digital advertising problems their teams work to solve each day.
How can advertisers make the most of their budgets and even discover an opportunity or two amidst economic uncertainty? Here are three tips.