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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Why Curating Diverse-Owned Media is Good Business for Agencies—And How to Get It Right

Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.

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Blog Posts

Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week’s Digest of Top Digital Marketing Content 

Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.

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The Connected TV Advertising Glossary: All the Terms You Need to Know

Connected TV viewership is booming, and ad spend is following. Here, we break down the CTV terms that advertisers should know.

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Programmatic Advertising 101: What is Programmatic Video Advertising?

Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.

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Innovations in Search and Social [October 2022]

The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and resources.

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Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week’s Digest of Top Digital Marketing Content 

A new ads hub from Google, updates to the CPRA, and more feature in this week's digest of top digital marketing content.

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4 Things Advertisers Should Know About Retail Media Networks

Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.

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Roundtable: Building Basis

Two of Basis Technologies’ Directors of Product Management share the big digital advertising problems their teams work to solve each day.

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3 Ways to Make the Most of Your Marketing Spend During Economic Upheaval

How can advertisers make the most of their budgets and even discover an opportunity or two amidst economic uncertainty? Here are three tips.

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