REsource Center

Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

How B2B Marketers Can Adapt to Industry Changes

As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Programmatic Advertising 101: What is a DSP?

Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!

Read More
Innovations in Search and Social [July 2022]

Gen Z search habits, new Pinterest retail features, and more feature in this month's list of search and social news, trends, and resources.

Read More
Scout: Multi-Touch Attribution, Midterm Madness, and More in This Week’s Digest of Top Digital Marketing Content

The DOOH opportunity, benefits of MER, and more feature in this week's list of top digital marketing content.

Read More
Three Things to Know About Midterm Advertising in 2022

To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.

Read More
Scout: Netflix’s New Partner, Record Midterm Ad Spending, and More in This Week’s Digest of Top Digital Marketing Content

The joys of automated reporting, Elon Musk's impact on Twitter, and more feature in this week's digest of top digital marketing content.

Read More
What is Automated Reporting?

Learn what automated reporting is, what benefits it offers, and why it's a given for the future of digital advertising.

Read More
Scout: New Advertising Legislation, the Threat of Misinformation, and More in This Week’s Digest of Top Digital Marketing Content

The climate crisis at Cannes, new digital advertising regulations, and more feature in this week's digest of the best digital advertising content.

Read More
Programmatic Advertising 101: What is Automated Bidding?

Learn what automated bidding is and what benefits it offers, and explore some examples of what automated bid management looks like in context.

Read More
Scout: Cannes Lions Takeaways, Recession Advertising, and More in This Week’s Digest of Top Digital Marketing Content

The podcast boom, Netflix ads, Carbon Prevention Media, and more feature in this week's digest of the best digital advertising content.

Read More
1 26 27 28 29 30 185
chevron-down