May 4 2023
Ryan Manchee

Scout: AI Warnings, Upfronts Updates, and More in This Week’s Digest of Top Digital Marketing Content


Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 4/28/23 - 5/4/23 to stay ahead of the curve:

‘The Godfather of A.I.’ Leaves Google and Warns of Danger Ahead [:08]

Geoffrey Hinton, one of the pioneers of artificial intelligence, has quit his job at Google to “freely speak out about the risks of AI,” expressing some regret in his life’s work. This piece explores what exactly Hinton is concerned about.

What downturn? In real terms, ad spending is doing just fine [:07]

After a rocky 2022, many anticipated 2023 to be a year of serious cutbacks to ad spending. But the numbers tell a different story. Learn more about the latest forecasts and financial updates and what they mean for advertisers.

The Future of Search Engine Marketing: Our Experts Weigh In [:04]

Like many aspects of digital advertising, search engine marketing is undergoing a dramatic shift. Learn more about the factors driving this change, how paid search advertisers can adapt to the present, and what they should do to prepare for the future.

Upfronts and NewFronts 2023—Tracking TV and Digital Ad Pitches [:08]

Looking for the lowdown on TV, tech, publishing, and social media updates from the 2023 upfronts and NewFronts? Check out this continually updated list for the latest.

Two years into Apple’s ATT, ad-tech still sees growth despite slowdowns [:06]

It’s been two years since Apple detonated a digital advertising bomb better known as App Tech Transparency (or ATT), which led to an overwhelming majority of iPhone users opting out of app-based tracking. But while ATT resulted in steep revenue declines at social media companies like Meta, it has decidedly not slowed the growth of online advertising.

Test Your Digital Advertising Knowledge!

Show off your marketing chops with our question of the week. This week’s hot topic: TikTok ad spend. 

What fraction of advertisers plan to increase their TikTok spend over the next year (assuming there’s no ban, of course)?

  1. 1 in 3
  2. 2 in 5
  3. 3 in 4
  4. 4 in 5

Get the answer, plus a rundown of all the most important search and social advertising news from the past month, right here.


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