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Wednesday, Apr 26th 2023
Ryan Manchee

Seizing the TikTok Advertising Opportunity

Featured:

Justin Liut

Agency Partnership Manager, TikTok

Yangdi Li

Measurement Partner, TikTok

TikTok has reshaped the social media landscape. 

With over 150 million monthly users in the US, it has revolutionized how consumers watch videos, discover products, engage with brands, and connect with creators. From its beginnings with dance challenges and viral trends, TikTok has evolved into a powerful entertainment platform offering marketers unique opportunities to reach their target audience.

In this webinar, TikTok Agency Partnership Manager Justin Liut and Measurement Partner Yangdi Li join host Ryan Manchee to discuss critical strategies and the latest best practices around how marketers at companies of all sizes can leverage the platform effectively. 

You’ll learn:

  • The importance of using data-driven insights to optimize your campaigns.
  • How TikTok is addressing data security concerns.
  • How to create engaging TikTok content and ads that resonate with your audience.
  • How to work with influencers to drive engagement and better results.
  • Real-world success stories of businesses using TikTok to promote their brand and increase sales.
  • How to measure success on the platform.
  • What TikTok has in store for the future.

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Justin Liut

Agency Partnership Manager, TikTok

Justin has been working in adtech for 10 years spanning programmatic, social, and entertainment. For the past two years, he has been an Agency Partnership Manager at TikTok educating agency teams, helping them onboard advertisers to TikTok Ads Manager, and developing winning go-to-market strategies with Executive Leadership teams across his accounts. To date, Justin has managed over $50mm of media spend on TikTok.

Yangdi Li

Measurement Partner, TikTok

Yangdi has five plus years experience working in the digital advertising industry, specializing in auction and measurement. For the past year and a half at TikTok, Yangdi has developed an auction playbook for high demand verticals, and is closely partnering with advertisers to enhance their auction strategy and measurement technique.

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