Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.
Technology
Services
Resources
A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.
Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.
Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Featuring quotes from AdTech industry veteran Matt Barash, we unravel why mentorship has an essential role in career development.
We explore five Black American advertisers who have disrupted the marketing landscape in extraordinary ways.
From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.
In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.
In the context of the Great Resignation, companies would do well to set up robust training programs.