Blog Archives - Page 30 of 195 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Influencer Marketing’s Potential in Untapped Sectors

For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.

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Blog Posts

2023 Trends for Restaurant & Dining Marketers

In the face of rising costs, just how can restaurant and dining marketers deliver growth? Here are three places to start.

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2023 Trends for Travel & Tourism Marketers

As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in loyalty programs.

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2023 Trends for B2B Marketers

An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.

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2023 Trends for Healthcare Marketers

With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.

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2023 Trends for CPG Marketers

The topic of the day for CPG brands is retail media networks. Here are three things to consider as you enter these new spaces.

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2023 Trends for Automotive Marketers

For automotive marketers strategizing for a successful 2023, creating awareness of their EV story will be key. Learn why.

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2023 Trends for Education Marketers

From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.

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2023 Trends for Cannabis Marketers

With cannabis players enjoying greater market opportunities, robust data management is core to future success. Learn more.

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2023 Trends for Retail & E-commerce Marketers

Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in 2023.

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