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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Our Most-Read Articles From 2025 Reveal About an Evolving Industry

See what captured marketers’ attention in 2025 and what these trends signal for search, regulation, leadership, and media in the year ahead.

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Blog Posts

Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)

These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in 2023.

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A Digital Marketer’s New Year’s Resolutions

For those looking to start 2023 out on the right foot, this one's for you! Here, we share our top resolutions for digital marketers.

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Creating Personalized Customer Experiences with Advertising Automation

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

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What is the Difference Between Paid Search and Display Advertising?

In the world of digital media, there are many different channels and tactics available to advertisers today. Each brings their ...

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Your Favorite Blog Posts from This Year

From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.

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Everything We Published on Connected TV Advertising This Year

It's been a big year for connected TV advertising. Here, we round up all our CTV-related content to be a go-to resource for marketers.

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Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

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Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week’s Digest of Top Digital Marketing Content

The ANA's programmatic advertising audit and more feature in this week's digest of top digital marketing content.

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Programmatic Advertising 101: How Does Contextual Targeting Work?

Learn what contextual targeting is, how it works, and what benefits it offers to digital marketing campaigns.

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