Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
To win this holiday season, advertisers must understand how economic anxiety is changing consumer behavior.
We explore three critical insights that B2B and B2C marketers can take from the world of political advertising.
We examine the benefits available to brands that tap into green value pools and actively embrace the sustainability movement.
Privacy regulation, CTV vs. OTT, and more feature in this week's digest of top digital marketing content.
As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.
Are CTV and OTT the same? What are the benefits of OTT vs. CTV? Here, we dig into what advertisers need to know.
TikTok's potential ban, IG's new ads, AI news, and more feature in this month's list of search and social news and resources.
Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital advertising at SXSW 2023.
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Big Tech updates, data privacy plans and more feature in this week's digest of top digital marketing content.
