REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Cut Through the Chaos with Automated Connected TV Advertising

Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy.

Read More
Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

Read More
Mobile Advertising Trends and Technology Adoption by the Numbers

Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.

Read More
Scout: Inflation Marketing, Zero-Party Data, Data Clean Rooms and More in This Week’s Digest of Top Digital Marketing Content

Innovations in paid search and social, the rise of OTT/CTV, and more feature in this week's digest of top digital marketing content.

Read More
Leading Through Turbulence

Our Head of Diversity, Equity, and Inclusion, Lois Castillo, shares strategies for supporting employees during global turbulence.

Read More
Innovations in Search and Social [August 2022]

News from Microsoft, Instagram, Snapchat and more feature in this month's list of search and social news, trends, and resources.

Read More
Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week’s Digest of Top Digital Marketing Content 

New proposed digital advertising regulations around TikTok and more feature in this week's digest of top digital marketing content.

Read More
What Is Workflow Automation?

Learn what advertising workflow automation is and the benefits it offers in an increasingly complex digital media landscape.

Read More
Scout: Third-Party Data Procrastination, Increasing CTV Fragmentation, and More in This Week’s Digest of Top Digital Marketing Content

News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week's digest of top digital marketing content.

Read More
1 27 28 29 30 31 188
chevron-down