From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
Advertisers have the opportunity to explore and embrace privacy-friendly solutions now. Here's why they should.
If you’re building a career in digital media, understanding these basics when it comes to running programmatic campaigns is a must.
Political and holiday ad spend, alternative ID solutions, and more feature in this week's list of top digital marketing content.
Section 1: MEDIA EXCITEMENT In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations ...
An early start to the holiday shopping (and marketing!) season, tips on advertising during an economic downturn, and more in this week's list of top digital marketing content.
We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.
The current landscape for CPG advertising is complicated. Here are the latest trends marketers should know.
Learn about automated billing, a resource that streamlines financial reconciliations and facilitates transparency and trust.
New offerings from Google, Meta, and Microsoft, and more feature in this month's list of search and social news, trends, and resources.