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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Key Considerations for a Future-Ready Agency Tech Stack

Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.

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Blog Posts

What is Automated Billing?

Learn about automated billing, a resource that streamlines financial reconciliations and facilitates transparency and trust.

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Innovations in Search and Social [September 2022]

New offerings from Google, Meta, and Microsoft, and more feature in this month's list of search and social news, trends, and resources.

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Scout: TikTok the Search Engine, Patagonia’s Anti-Greenwashing Play, and More in This Week’s Digest of Top Digital Marketing Content 

New research on consumer data concerns and more feature in this week's list of top digital marketing content.

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How Advertisers Can Succeed During Uncertain Times

Our VP of Media Innovations and Technology, Noor Naseer, explores how marketers can approach economic instability and uncertainty.

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New Trends in Food and Beverage Advertising

Hungry for knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.

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Five Ads That Get Inflation Messaging Right

How should marketers approach economic uncertainty? Here, we explore five ads that do inflation messaging right (and why they work!)

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Scout: The IAB’s State of Data Report, the Creation of ‘Commerce Media,’ and More in This Week’s Digest of Top Digital Marketing Content 

The IAB’s State of Data Report, commerce media, and more feature in this week's digest of top digital marketing content.

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What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

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Ask an Expert: What is Ad Fraud?

An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.

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