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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.

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Blog Posts

Scout: Netflix’s New Partner, Record Midterm Ad Spending, and More in This Week’s Digest of Top Digital Marketing Content

The joys of automated reporting, Elon Musk's impact on Twitter, and more feature in this week's digest of top digital marketing content.

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What is Automated Reporting?

Learn what automated reporting is, what benefits it offers, and why it's a given for the future of digital advertising.

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Scout: New Advertising Legislation, the Threat of Misinformation, and More in This Week’s Digest of Top Digital Marketing Content

The climate crisis at Cannes, new digital advertising regulations, and more feature in this week's digest of the best digital advertising content.

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Programmatic Advertising 101: What is Automated Bidding?

Learn what automated bidding is and what benefits it offers, and explore some examples of what automated bid management looks like in context.

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Scout: Cannes Lions Takeaways, Recession Advertising, and More in This Week’s Digest of Top Digital Marketing Content

The podcast boom, Netflix ads, Carbon Prevention Media, and more feature in this week's digest of the best digital advertising content.

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Targeted Political Advertising in 2022: Challenges and Opportunities

Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political marketers.

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Innovations in Search and Social [June 2022]

Google Marketing Live, Reddit best practices, and more feature in this month's list of search and social news, trends, and resources.

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Listen Up! Here’s What the Podcast Boom Means for Digital Advertisers

The podcast industry has exploded in the past several years. Here's what marketers should know.

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Six Trends and Best Practices for Travel Marketers in 2022

We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.

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