AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
New proposed digital advertising regulations around TikTok and more feature in this week's digest of top digital marketing content.
Learn what advertising workflow automation is and the benefits it offers in an increasingly complex digital media landscape.
News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week's digest of top digital marketing content.
We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both internally and externally.
News from Apple, the American Data Protection and Privacy Act, and more feature in this week's list of top digital marketing content.
What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.
Here's what you should know about how connected TV advertising works, as well as what the benefits are for digital advertisers.
Data clean rooms, midterm madness, making sense of the economy, and more feature in this week's list of top digital marketing content.
Google has once again announced it will be delaying third-party cookie deprecation. Here's what it means for digital advertisers.