AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
The podcast boom, Netflix ads, Carbon Prevention Media, and more feature in this week's digest of the best digital advertising content.
Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political marketers.
Google Marketing Live, Reddit best practices, and more feature in this month's list of search and social news, trends, and resources.
The podcast industry has exploded in the past several years. Here's what marketers should know.
We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.
Meta's big settlement, shoppable ads from Roku and Walmart, and more feature in this week's list of top digital advertising content.
The hot tech talent market, B2B's moment in the spotlight at Cannes, and more feature in this week's list of top digital advertising content.
Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?
Podcast ads, pride, privacy, cannabis and more feature in this week's list of top digital advertising content.