This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Streaming stack-ups, cultivating trust as a finserv brand, and more feature in this week's digest of top digital marketing content.
CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.
A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.
A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.
Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.
Connected TV viewership is booming, and ad spend is following. Here, we break down the CTV terms that advertisers should know.
Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.
The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and resources.
A new ads hub from Google, updates to the CPRA, and more feature in this week's digest of top digital marketing content.