Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.
A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.
A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.
Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.
Connected TV viewership is booming, and ad spend is following. Here, we break down the CTV terms that advertisers should know.
Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.
The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and resources.
A new ads hub from Google, updates to the CPRA, and more feature in this week's digest of top digital marketing content.
Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.