As the industry evolves, agency leaders must proactively evolve their relationships with their clients in kind.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
As the industry evolves, agency leaders must proactively evolve their relationships with their clients in kind.
Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.
Connected TV viewership is booming, and ad spend is following. Here, we break down the CTV terms that advertisers should know.
Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.
The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and resources.
A new ads hub from Google, updates to the CPRA, and more feature in this week's digest of top digital marketing content.
Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.
Two of Basis Technologies’ Directors of Product Management share the big digital advertising problems their teams work to solve each day.
How can advertisers make the most of their budgets and even discover an opportunity or two amidst economic uncertainty? Here are three tips.
The advertising industry is facing broad, foundational changes. Check out these four takeaways from Programmatic I/O 2022 to help you prepare for what's ahead.