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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.

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Blog Posts

Scout: Social Media Upheaval, Authentic Influencers, Cookie Demise and More in This Week’s Digest of Top Digital Marketing Content

Why consumers switch brands, a powerful linear TV audience, and more feature in this week's list of top digital advertising content.

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What the Heck is Going On with Social Media, and How Does it Affect Advertisers?

Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.

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Roundtable: Alternative Career Paths to Sales

Learn about four Basis employees with alternative paths to sales—it might just inspire you to make your next career move a daring one!

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Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week’s Digest of Top Digital Marketing Content 

Disney+ movie ads, digital sovereignty, and more feature in this week's digest of the best digital marketing content.

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Innovations in Search and Social [May 2022]

Search spending trends, the potential of Reddit ads, and more feature in this month's list of search and social news, trends, and resources.

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Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week’s Digest of Top Digital Marketing Content

Crypto payments, in-game advertising, and more feature in this week's digest of the best digital marketing content.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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Scout: Ads on Netflix, Getting Personalization Right, and More in This Week’s Digest of Top Digital Marketing Content

Big changes coming from Netflix and Apple, first-party data, and more feature in this week's digest of the best digital marketing content.

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Programmatic Advertising 101: The Art and The Science of Cross-Device Targeting

Learn how cross-device targeting empowers marketers to reach consumers across their technologies, what the benefits are, and when to leverage it in campaigns.

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