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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.

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Blog Posts

Innovations in Search and Social [June 2022]

Google Marketing Live, Reddit best practices, and more feature in this month's list of search and social news, trends, and resources.

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Listen Up! Here’s What the Podcast Boom Means for Digital Advertisers

The podcast industry has exploded in the past several years. Here's what marketers should know.

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Six Trends and Best Practices for Travel Marketers in 2022

We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.

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Scout: Free Streaming Services, TikTok Subcultures, and More in This Week’s Digest of Top Digital Marketing Content 

Meta's big settlement, shoppable ads from Roku and Walmart, and more feature in this week's list of top digital advertising content.

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Scout: The Red-Hot Tech Talent Market, B2B’s Shining Moment at Cannes, and More in This Week’s Digest of Top Digital Marketing Content

The hot tech talent market, B2B's moment in the spotlight at Cannes, and more feature in this week's list of top digital advertising content.

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3 Strategies for Retail Marketing During Inflation and Economic Upheaval

Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?

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Scout: LGBTQ Pride, Cannabis Marketing Challenges, and More in This Week’s Digest of Top Digital Marketing Content 

Podcast ads, pride, privacy, cannabis and more feature in this week's list of top digital advertising content.

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Improve Client Relationships with Automated Report Dashboards 

Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications. 

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Programmatic Advertising 101: Aligning Campaign Objectives with KPIs and Targeting  

Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.

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