It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy.
Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.
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Our Head of Diversity, Equity, and Inclusion, Lois Castillo, shares strategies for supporting employees during global turbulence.
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New proposed digital advertising regulations around TikTok and more feature in this week's digest of top digital marketing content.
Learn what advertising workflow automation is and the benefits it offers in an increasingly complex digital media landscape.
News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week's digest of top digital marketing content.