REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Everything We Published on AI This Year

From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week’s Digest of Top Digital Marketing Content 

New proposed digital advertising regulations around TikTok and more feature in this week's digest of top digital marketing content.

Read More
What Is Workflow Automation?

Learn what advertising workflow automation is and the benefits it offers in an increasingly complex digital media landscape.

Read More
Scout: Third-Party Data Procrastination, Increasing CTV Fragmentation, and More in This Week’s Digest of Top Digital Marketing Content

News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week's digest of top digital marketing content.

Read More
How Custom Dashboards Can Improve Your KPIs and ROI

We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both internally and externally.

Read More
Scout: Media Inflation, Data Privacy Developments, and More in This Week’s Digest of Top Digital Marketing Content 

News from Apple, the American Data Protection and Privacy Act, and more feature in this week's list of top digital marketing content.

Read More
Programmatic Advertising 101: What is Advertising Automation?

What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.

Read More
What is Connected TV Advertising?

Here's what you should know about how connected TV advertising works, as well as what the benefits are for digital advertisers.

Read More
Scout: Google's Cookie Delay, the Fight for NFL Sunday Ticket, and More in This Week’s Digest of Top Digital Marketing Content 

Data clean rooms, midterm madness, making sense of the economy, and more feature in this week's list of top digital marketing content.

Read More
Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Google has once again announced it will be delaying third-party cookie deprecation. Here's what it means for digital advertisers.

Read More
1 30 31 32 33 34 190
chevron-down