As the industry evolves, agency leaders must proactively evolve their relationships with their clients in kind.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
As the industry evolves, agency leaders must proactively evolve their relationships with their clients in kind.
Streaming service price hikes, a new tool from Google, and more feature in this week's digest of top digital marketing content.
Holiday shopping trends, rethinking Twitter budgets, and more feature in this month's list of search and social news, trends, and resources.
For advertisers, crafting strong creative for campaigns is essential. Here, we dive into a tool that gives them time and energy to do so.
Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.
More and more people are tuning into connected TVs, with ad spend following. Here, we separate CTV fact from fiction.
Streaming stack-ups, cultivating trust as a finserv brand, and more feature in this week's digest of top digital marketing content.
CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.
A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.
A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.