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Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

Innovations in Search and Social [November 2023]

Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.

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Blog Posts

Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant

Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.

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Basis Delivers 48% ROI for Brand Marketers

The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...

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The Pitfalls of Stitching Data Together Manually

From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.

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What's the Difference Between Native Advertising and Sponsored Content?

What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...

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The Pros and Cons of Social Media Advertising

Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...

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Dynamic Creative Optimization: What is DCO & How Does It Work?

Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.

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3 Questions about Native Advertising (with Jonathan Kim)

There's no stopping the growth of native ads! Check out these three key native advertising insights from Jonathan Kim.

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Gen Z and the Future of Digital Advertising

Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.

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5 Examples of Compelling Native Advertising (And Why They Work)

We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.

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