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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

Why Audio is Digital Advertising’s Fastest Growing Category

A look at what makes audio so unique, why the category is booming, and why digital audio advertising should be a larger part of your media conversations.

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Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week’s Digest of Top Digital Marketing Content 

How marketers are prepping for cookie loss, news from Netflix, and more feature in this week's digest of top digital marketing content.

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Cut Through the Chaos with Automated Connected TV Advertising

Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy.

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Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

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Mobile Advertising Trends and Technology Adoption by the Numbers

Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.

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Scout: Inflation Marketing, Zero-Party Data, Data Clean Rooms and More in This Week’s Digest of Top Digital Marketing Content

Innovations in paid search and social, the rise of OTT/CTV, and more feature in this week's digest of top digital marketing content.

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Leading Through Turbulence

Our Head of Diversity, Equity, and Inclusion, Lois Castillo, shares strategies for supporting employees during global turbulence.

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Innovations in Search and Social [August 2022]

News from Microsoft, Instagram, Snapchat and more feature in this month's list of search and social news, trends, and resources.

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Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week’s Digest of Top Digital Marketing Content 

New proposed digital advertising regulations around TikTok and more feature in this week's digest of top digital marketing content.

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