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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.

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Blog Posts

Scout: TikTok, Roe v. Wade, The Return of Traditional Advertising, and More in This Week’s Digest of Top Digital Marketing Content

Contextual advertising, TikTok, and a return to traditional advertising feature in this week's digest of the best digital marketing content.

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Eight Steps to Start Marketing in the Metaverse

We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse platforms.

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Scout: This Week’s Top Content from the World of Digital Marketing (4/21/22 - 4/28/22)

The workday consumer, misinformation, and inflation feature in this week's digest of the best digital marketing and advertising content.

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Scout: This Week’s Top Content from the World of Digital Marketing (4/14/22 - 4/21/22)

Zero-party data, responsible advertising, and TikTok feature in this week's digest of the best digital marketing and advertising content.

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Roundtable: How Small Actions Add Up to a Big Impact at Basis

To better understand our core principle "believe impact is possible," Melina Cen Xie asked a few colleagues about what making an impact means to them.

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Innovations in Search & Social [April 2022]

NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, trends, and resources.

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Campaign Optimization Using Digital Advertising Automation

Learn how to utilize digital advertising automation to optimize bidding, manage inventory, control budget pacing, and more.

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What is Responsible Advertising?

Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.

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Scout: This Week’s Top Content from the World of Digital Marketing (4/7/22 - 4/14/22)

The gaming opportunity, CTV myths, and greenwashing feature in this week's digest of the best digital marketing and advertising content.

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