Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.
Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.
Innovations in paid search and social, the rise of OTT/CTV, and more feature in this week's digest of top digital marketing content.
Our Head of Diversity, Equity, and Inclusion, Lois Castillo, shares strategies for supporting employees during global turbulence.
News from Microsoft, Instagram, Snapchat and more feature in this month's list of search and social news, trends, and resources.
New proposed digital advertising regulations around TikTok and more feature in this week's digest of top digital marketing content.
Learn what advertising workflow automation is and the benefits it offers in an increasingly complex digital media landscape.
News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week's digest of top digital marketing content.
We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both internally and externally.