From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
Big changes coming from Netflix and Apple, first-party data, and more feature in this week's digest of the best digital marketing content.
Learn how cross-device targeting empowers marketers to reach consumers across their technologies, what the benefits are, and when to leverage it in campaigns.
Contextual advertising, TikTok, and a return to traditional advertising feature in this week's digest of the best digital marketing content.
We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse platforms.
The workday consumer, misinformation, and inflation feature in this week's digest of the best digital marketing and advertising content.
Zero-party data, responsible advertising, and TikTok feature in this week's digest of the best digital marketing and advertising content.
To better understand our core principle "believe impact is possible," Melina Cen Xie asked a few colleagues about what making an impact means to them.
NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, trends, and resources.
Learn how to utilize digital advertising automation to optimize bidding, manage inventory, control budget pacing, and more.