It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.
First-party data, web3, and brand authenticity are featured in this week's digest of the best digital marketing articles, POVs, and reports.
According to SXSW speakers representing US and global brands across industries, authenticity is a brand attribute that companies must be more conscientious and intentional about.
Learn when to use PMPs, and why programmatic marketers are spending more on PMPs than in the open exchange.
Welcome to Scout, a digest of the best digital marketing and advertising articles, reports, and POVs from the past week.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Welcome to Scout, a digest of the best digital marketing and advertising articles, reports, and POVs from the past week.
Episode 27 of our AdTech Unfiltered podcast went in-depth on all things cannabis advertising—here are the best soundbites.
We take a deep dive into three of the most popular advertising approaches marketers are adopting in the metaverse right now.