Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Google Marketing Live, Reddit best practices, and more feature in this month's list of search and social news, trends, and resources.
The podcast industry has exploded in the past several years. Here's what marketers should know.
We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.
Meta's big settlement, shoppable ads from Roku and Walmart, and more feature in this week's list of top digital advertising content.
The hot tech talent market, B2B's moment in the spotlight at Cannes, and more feature in this week's list of top digital advertising content.
Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?
Podcast ads, pride, privacy, cannabis and more feature in this week's list of top digital advertising content.
Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications.
Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.