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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Navigating Consumer Skepticism Around AI in Advertising

There’s a big disconnect between how advertisers and consumers view AI in advertising. See how teams can balance the tech’s potential with consumer trust.

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Six Trends and Best Practices for Travel Marketers in 2022

We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.

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Scout: Free Streaming Services, TikTok Subcultures, and More in This Week’s Digest of Top Digital Marketing Content 

Meta's big settlement, shoppable ads from Roku and Walmart, and more feature in this week's list of top digital advertising content.

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Scout: The Red-Hot Tech Talent Market, B2B’s Shining Moment at Cannes, and More in This Week’s Digest of Top Digital Marketing Content

The hot tech talent market, B2B's moment in the spotlight at Cannes, and more feature in this week's list of top digital advertising content.

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3 Strategies for Retail Marketing During Inflation and Economic Upheaval

Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?

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Scout: LGBTQ Pride, Cannabis Marketing Challenges, and More in This Week’s Digest of Top Digital Marketing Content 

Podcast ads, pride, privacy, cannabis and more feature in this week's list of top digital advertising content.

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Improve Client Relationships with Automated Report Dashboards 

Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications. 

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Programmatic Advertising 101: Aligning Campaign Objectives with KPIs and Targeting  

Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.

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Scout: Social Media Upheaval, Authentic Influencers, Cookie Demise and More in This Week’s Digest of Top Digital Marketing Content

Why consumers switch brands, a powerful linear TV audience, and more feature in this week's list of top digital advertising content.

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What the Heck is Going On with Social Media, and How Does it Affect Advertisers?

Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.

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