It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
The podcast industry has exploded in the past several years. Here's what marketers should know.
We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.
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Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?
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Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications.
Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.
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