Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy.
Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.
Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.
Innovations in paid search and social, the rise of OTT/CTV, and more feature in this week's digest of top digital marketing content.
Our Head of Diversity, Equity, and Inclusion, Lois Castillo, shares strategies for supporting employees during global turbulence.
News from Microsoft, Instagram, Snapchat and more feature in this month's list of search and social news, trends, and resources.
New proposed digital advertising regulations around TikTok and more feature in this week's digest of top digital marketing content.
Learn what advertising workflow automation is and the benefits it offers in an increasingly complex digital media landscape.
News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week's digest of top digital marketing content.