From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications.
Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.
Why consumers switch brands, a powerful linear TV audience, and more feature in this week's list of top digital advertising content.
Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.
Learn about four Basis employees with alternative paths to sales—it might just inspire you to make your next career move a daring one!
Disney+ movie ads, digital sovereignty, and more feature in this week's digest of the best digital marketing content.
Search spending trends, the potential of Reddit ads, and more feature in this month's list of search and social news, trends, and resources.
Crypto payments, in-game advertising, and more feature in this week's digest of the best digital marketing content.
We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.