Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Crypto payments, in-game advertising, and more feature in this week's digest of the best digital marketing content.
We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.
Big changes coming from Netflix and Apple, first-party data, and more feature in this week's digest of the best digital marketing content.
Learn how cross-device targeting empowers marketers to reach consumers across their technologies, what the benefits are, and when to leverage it in campaigns.
Contextual advertising, TikTok, and a return to traditional advertising feature in this week's digest of the best digital marketing content.
We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse platforms.
The workday consumer, misinformation, and inflation feature in this week's digest of the best digital marketing and advertising content.
Zero-party data, responsible advertising, and TikTok feature in this week's digest of the best digital marketing and advertising content.
To better understand our core principle "believe impact is possible," Melina Cen Xie asked a few colleagues about what making an impact means to them.