Jun 9 2022
Ryan Manchee

Scout: LGBTQ Pride, Cannabis Marketing Challenges, and More in This Week’s Digest of Top Digital Marketing Content 


Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don't have to. Here’s what to read from the week of 6/3/22 - 6/9/22 to stay ahead of the curve:  

Pride 2022—How Brands are Celebrating the LGBTQ+ Community this June [:07] 

Pride feels different this year, given the many pieces of anti-LGBTQ+ legislation that have been passed or proposed since last June—and the tidal wave of memes skewering inauthentic corporate sponsorships. This running list from AdAge features “Pride campaigns with purpose.” 

Apple CEO Tim Cook Worries Losing Privacy Could Change People's Behavior [:03] 

Apple CEO Tim Cook recently expressed concern around how the loss of consumer privacy will impact individual behavior and "change society in a major way.” Check out this clip from the TIME100 Summit to hear his full comments. 

Improve Client Relationships with Automated Report Dashboards [:04] 

Here’s some light at the end of the Excel file: while reporting has long been a pain point for marketers, automated reporting and visual dashboards can be game changers—particularly when it comes to client communications.  

What’s the Perfect Number of Ads in a Podcast Episode? [:04] 

As the podcast ad business booms, experts are toying with how to best weave ads into episodes. Here, 14 pros share their thoughts on the subject, breaking down how they approach ad loads and identifying what they think works best to keep podcasters, advertisers, and listeners happy. 

The Rapidly Expanding Cannabis Industry Needs to Get Its Marketing Act Together, A New Report Finds [:03] 

While cannabis is no longer a "green" industry, its marketing efforts are falling behind: a new survey shows that 80% of marketing companies have problems getting their messages to the right people. It’s almost as if canna-marketers could use a long-form guide with all the info they’ll need to knock a cannabis campaign out of the park... 


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