To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming year by checking out Basis’ four quick tips for marketing success in 2022.
Are you looking for a one-stop-shop to help you thoroughly understand the consumer privacy landscape in 2021 and beyond? Start by reviewing the articles below—a comprehensive listing of Basis Technologies’ content focused on identity resolution in 2021.
Throughout 2021, Basis Technologies worked to bring you the latest news and insights from the ever-evolving advertising industry. Check out 10 of the articles that most resonated with our readers in 2021.
For the most part, identity solutions for a cookieless world fall into three categories. Read on to learn about the pros and cons of each.
The 2021 Programmatic I/O Conference focused largely on one theme: identity solutions for the cookieless world. Here are our main takeaways.
Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the proof.
See why businesses would be wise to continue advertising through any supply chain crisis.
At Basis, we know that keeping up with trade pubs and latest trends can be tough, not to mention time-consuming. ...
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...