From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
Featuring quotes from AdTech industry veteran Matt Barash, we unravel why mentorship has an essential role in career development.
We explore five Black American advertisers who have disrupted the marketing landscape in extraordinary ways.
From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.
In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.
In the context of the Great Resignation, companies would do well to set up robust training programs.
Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.
We examine five forces converging on marketing and dissect why consolidated data is the key to navigating them all effectively.