Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Contextual advertising, TikTok, and a return to traditional advertising feature in this week's digest of the best digital marketing content.
We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse platforms.
The workday consumer, misinformation, and inflation feature in this week's digest of the best digital marketing and advertising content.
Zero-party data, responsible advertising, and TikTok feature in this week's digest of the best digital marketing and advertising content.
To better understand our core principle "believe impact is possible," Melina Cen Xie asked a few colleagues about what making an impact means to them.
NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, trends, and resources.
Learn how to utilize digital advertising automation to optimize bidding, manage inventory, control budget pacing, and more.
Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.
The gaming opportunity, CTV myths, and greenwashing feature in this week's digest of the best digital marketing and advertising content.