Blog Archives - Page 41 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Beyond Retail: The Rise of Commerce Media

Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.

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Blog Posts

Programmatic Advertising 101: The Evolution of Bidding Strategies

Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading. 

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Digital Audio Advertising Channels: Insights, Strategies and Trends

Have you heard the latest on audio? Find out more about the different audio channels advertisers can use to reach their target audience.

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Why Bid Shading Should Be Part of Your Programmatic Strategy

Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.

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Innovations in Search & Social [February 2022]

What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.

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The Importance of Finding Mentorship in the Advertising Industry

Featuring quotes from AdTech industry veteran Matt Barash, we unravel why mentorship has an essential role in career development.

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Thanking Black Changemakers in Advertising, Past and Present

We explore five Black American advertisers who have disrupted the marketing landscape in extraordinary ways.

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Programmatic Advertising in 2022: 7 Trends to Know

From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.

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How Marketers Can Build and Maintain Brand Loyalty

In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.

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Innovations in Search & Social [January 2022]

What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.

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