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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

What AI Search Means for the Customer Journey and the Open Web

As AI search pulls users from the open web, here’s how advertisers can adapt their strategies.

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Blog Posts

Scout: Inflation Marketing, Zero-Party Data, Data Clean Rooms and More in This Week’s Digest of Top Digital Marketing Content

Innovations in paid search and social, the rise of OTT/CTV, and more feature in this week's digest of top digital marketing content.

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Leading Through Turbulence

Our Head of Diversity, Equity, and Inclusion, Lois Castillo, shares strategies for supporting employees during global turbulence.

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Innovations in Search and Social [August 2022]

News from Microsoft, Instagram, Snapchat and more feature in this month's list of search and social news, trends, and resources.

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Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week’s Digest of Top Digital Marketing Content 

New proposed digital advertising regulations around TikTok and more feature in this week's digest of top digital marketing content.

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What Is Workflow Automation?

Learn what advertising workflow automation is and the benefits it offers in an increasingly complex digital media landscape.

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Scout: Third-Party Data Procrastination, Increasing CTV Fragmentation, and More in This Week’s Digest of Top Digital Marketing Content

News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week's digest of top digital marketing content.

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How Custom Dashboards Can Improve Your KPIs and ROI

We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both internally and externally.

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Scout: Media Inflation, Data Privacy Developments, and More in This Week’s Digest of Top Digital Marketing Content 

News from Apple, the American Data Protection and Privacy Act, and more feature in this week's list of top digital marketing content.

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Programmatic Advertising 101: What is Advertising Automation?

What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.

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