Blog Archives - Page 42 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Blog Posts

Programmatic Advertising in 2022: 7 Trends to Know

From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.

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How Marketers Can Build and Maintain Brand Loyalty

In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.

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Innovations in Search & Social [January 2022]

What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.

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On the Topic of Google Topics

Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.

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Now is the Time to Invest in Training and Education

In the context of the Great Resignation, companies would do well to set up robust training programs.

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Programmatic Advertising 101: The Benefits of Programmatic Advertising

Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.

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The Pressures Driving Marketing’s Data Consolidation Imperative 

We examine five forces converging on marketing and dissect why consolidated data is the key to navigating them all effectively.

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Advertise Ethically with Basis

Learn why Basis has partnered with NOBL, the world's first ethical programmatic advertising solution. 

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Want a Successful, Fulfilled Team? Lead With Humility

These five humility-focused practices are sure to benefit leaders of all kinds.

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