Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.
Meta's big settlement, shoppable ads from Roku and Walmart, and more feature in this week's list of top digital advertising content.
The hot tech talent market, B2B's moment in the spotlight at Cannes, and more feature in this week's list of top digital advertising content.
Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?
Podcast ads, pride, privacy, cannabis and more feature in this week's list of top digital advertising content.
Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications.
Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.
Why consumers switch brands, a powerful linear TV audience, and more feature in this week's list of top digital advertising content.
Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.
Learn about four Basis employees with alternative paths to sales—it might just inspire you to make your next career move a daring one!
