What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...
From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.
What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...
Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...
Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.
There's no stopping the growth of native ads! Check out these three key native advertising insights from Jonathan Kim.
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.
Today, news broke that Google has delayed the release of third-party cookie-blocking in Chrome until late 2023. Here's our take.