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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Everything You Need to Know About Digital Out-of-Home Advertising

What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.

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Blog Posts

Brand Innovators Media Buying Summit 2021 Takeaways

At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...

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DIAL: Digital Innovations Awesome List (May 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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3 Lessons from a CEO's DEI Journey

Centro Founder & CEO Shawn Riegsecker shares three lessons he's learned so far in his Diversity, Equity, and Inclusion (DEI) journey.

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The Death of Third-Party Cookies: How We Got Here

Take a look at some of the privacy-focused steps that tech companies and government bodies have taken over the past several years, building up to the expected “death” of third-party cookies by 2022.

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3 Ways Retail Brands Can Optimize their Digital Footprint

Here are three things retail challenger brands should know if they want to make the most of their digital marketing efforts.

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U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...

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DIAL: Digital Innovations Awesome List (April 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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3 Things To Know About the Future of Data Privacy

No one has all the answers about the future of data privacy, but there are a few things we know for sure. Read on to find out what they are.

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Embracing the Identity Crisis: A Note From Basis Technologies' CEO

The shifts in consumer privacy are opportunities to better ourselves as an industry. Here's our point of view.

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