Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Change brings the opportunity to reevaluate—and improve upon—the status quo. Here's why the time is right for challenger brands in healthcare.
At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Centro Founder & CEO Shawn Riegsecker shares three lessons he's learned so far in his Diversity, Equity, and Inclusion (DEI) journey.
Take a look at some of the privacy-focused steps that tech companies and government bodies have taken over the past several years, building up to the expected “death” of third-party cookies by 2022.
Here are three things retail challenger brands should know if they want to make the most of their digital marketing efforts.
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
No one has all the answers about the future of data privacy, but there are a few things we know for sure. Read on to find out what they are.