Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
At Basis, we know that keeping up with trade pubs and latest trends can be tough, not to mention time-consuming. ...
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
After recently changing our name from "Centro" to "Basis Technologies," we asked some of our amazing employees to share their thoughts about this rebrand, the industry, and the future of our company.
New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.
It’s never easy to say goodbye to something we’ve owned or worn for years, to something that’s comfortable and familiar, ...
By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and spend data across channels, verticals, properties, and KPIs.
Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their financial institutions of choice.
A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!