It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.
There's no stopping the growth of native ads! Check out these three key native advertising insights from Jonathan Kim.
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.
Today, news broke that Google has delayed the release of third-party cookie-blocking in Chrome until late 2023. Here's our take.
Learn all about what goes into the social media buying process, including the selection of format and platforms.
A selection of dashboard best practices travel marketers should follow to keep performance on the side of cutting edge.
We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!