Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.
By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does this mean for advertisers, and why should you think about expanding your digital video ad budget?
The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...
Our Reframe community group provides a safe space to rethink how we understand mental health conditions and discuss practices to manage them.
This is the third in an 11-part series of blog posts that focus on Centro’s corporate guiding principles, and how ...
As a recently graduated Black woman who is just beginning her career, DEI (Diversity, Equity, and Inclusion) and workplace culture ...
Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.
The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...
From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.
What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...