What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
Learn all about what goes into the social media buying process, including the selection of format and platforms.
A selection of dashboard best practices travel marketers should follow to keep performance on the side of cutting edge.
We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Ever since Google announced it would be disabling third-party cookies in its Chrome browser, the advertising world has been waiting anxiously to see what technology will take their place as the go-to digital identity solution. Is Google FLoC the replacement for third-party cookies marketers and advertisers have been searching for?
Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.
Here's everything you can do to prepare your DSP, Social, and Search Campaigns for the loss of third-party cookies.
We've compiled the four key trends that will continue to shape banking and financial services in 2021 and beyond.
Change brings the opportunity to reevaluate—and improve upon—the status quo. Here's why the time is right for challenger brands in healthcare.