To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.
Here's everything you can do to prepare your DSP, Social, and Search Campaigns for the loss of third-party cookies.
We've compiled the four key trends that will continue to shape banking and financial services in 2021 and beyond.
Change brings the opportunity to reevaluate—and improve upon—the status quo. Here's why the time is right for challenger brands in healthcare.
At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Centro Founder & CEO Shawn Riegsecker shares three lessons he's learned so far in his Diversity, Equity, and Inclusion (DEI) journey.
Take a look at some of the privacy-focused steps that tech companies and government bodies have taken over the past several years, building up to the expected “death” of third-party cookies by 2022.
Here are three things retail challenger brands should know if they want to make the most of their digital marketing efforts.