What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
We asked four successful women about the ways they’ve experienced support in their careers, and what workplaces can be doing better.
The topic at the forefront of marketers' minds these days is identity. How will our industry function in a post-cookie ...
It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend goes toward snail mail donor appeals. But there are major opportunities for nonprofits in the digital space, too. Take a look at some of the key elements of successful nonprofit digital strategies.
With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...
Including video ads in an integrated marketing strategy can increase conversions by 35%, and Facebook can be a great home for those ad placements. More than 1.25 billion users watch videos on Facebook every month, together accounting for 4 billion video views per day on the platform. Find out how to do video advertising on Facebook and Instagram.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Learn how data-driven linear differs from other types of advanced TV, and how you can win by including it in your full-funnel campaigns.
Video advertising is essential to any brand’s marketing mix. Whatever your goal, an effective video strategy can make it happen.
It’s no secret that the media and marketing industries have a racial diversity problem. According to Marketing Week’s 2020 Career and ...