Agencies are feeling the strain of economic uncertainty, but smart tech strategies can boost efficiency, sharpen their competitive edge, and keep them client-ready.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agencies are feeling the strain of economic uncertainty, but smart tech strategies can boost efficiency, sharpen their competitive edge, and keep them client-ready.
As a recently graduated Black woman who is just beginning her career, DEI (Diversity, Equity, and Inclusion) and workplace culture ...
Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.
The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...
From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.
What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...
Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...
Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.
There's no stopping the growth of native ads! Check out these three key native advertising insights from Jonathan Kim.
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.