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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Navigating the Fragmented Social Media Landscape

Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.

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Blog Posts

How to Design a Powerful Social Media Dashboard: 5 Tips

We outline five tips designed to help you create a powerful social media dashboard replete with widgets that meticulously track performance.

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How to Develop a Cannabis Marketing Plan

The cannabis landscape continues to grow (pun intended!) with more holding companies, growers, and dispensaries being created each month. While ...

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7 Signs You Need a Marketing Intelligence Platform in 2021

A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.

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DIAL: Digital Innovations Awesome List (January 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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Why AdExchanger Chose Centro as a 2020 Programmatic Power Player

Centro was recently chosen by AdExchanger as one of The 2020 Programmatic Power Players. AdExchanger provides an authoritative and informed ...

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How to Optimize Social Media Advertising

For many, advertising on social media platforms is comparable to trying to solve a puzzle that constantly rearranges its pieces. ...

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Data Silos: Why They Are Damaging to Your Business

47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.

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Digital Strategies for Retail Marketers

Shifts in Retail Marketing Many marketing experts predict the retail industry will be forever transformed by the Coronavirus pandemic. While ...

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Effective Strategies for Social Media Advertising

The secret is out! Social media advertising is a highly effective digital media partner for top-performing brands across the globe. ...

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