Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Ever since Google announced it would be disabling third-party cookies in its Chrome browser, the advertising world has been waiting anxiously to see what technology will take their place as the go-to digital identity solution. Is Google FLoC the replacement for third-party cookies marketers and advertisers have been searching for?
Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.
Here's everything you can do to prepare your DSP, Social, and Search Campaigns for the loss of third-party cookies.
We've compiled the four key trends that will continue to shape banking and financial services in 2021 and beyond.
Change brings the opportunity to reevaluate—and improve upon—the status quo. Here's why the time is right for challenger brands in healthcare.
At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Centro Founder & CEO Shawn Riegsecker shares three lessons he's learned so far in his Diversity, Equity, and Inclusion (DEI) journey.