Blog Archives - Page 49 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Blog Posts

Digital Strategies for Outdoor Industry Marketers

With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...

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Creating Video Ads for Facebook and Instagram

Including video ads in an integrated marketing strategy can increase conversions by 35%, and Facebook can be a great home for those ad placements. More than 1.25 billion users watch videos on Facebook every month, together accounting for 4 billion video views per day on the platform. Find out how to do video advertising on Facebook and Instagram.

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DIAL: Digital Innovations Awesome List (March 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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Why Invest in Data-Driven Linear TV Advertising?

Learn how data-driven linear differs from other types of advanced TV, and how you can win by including it in your full-funnel campaigns.

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What Is Digital Video Advertising?

Video advertising is essential to any brand’s marketing mix. Whatever your goal, an effective video strategy can make it happen.

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5 Black Women Changing the Media/Tech Landscape

It’s no secret that the media and marketing industries have a racial diversity problem. According to Marketing Week’s 2020 Career and ...

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How to Use Retargeting on Facebook and Instagram

Retargeting is such a powerful advertising tactic that you’ve probably already experienced it multiple times today. You’re scrolling through Instagram, ...

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13 Dashboard Components to Make eCommerce Management Easy

We’ve compiled a handy list of 13 dashboard components that empower effective eCommerce reporting and expose usable intelligence insights.

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DIAL: Digital Innovations Awesome List (February 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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