Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...
Including video ads in an integrated marketing strategy can increase conversions by 35%, and Facebook can be a great home for those ad placements. More than 1.25 billion users watch videos on Facebook every month, together accounting for 4 billion video views per day on the platform. Find out how to do video advertising on Facebook and Instagram.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Learn how data-driven linear differs from other types of advanced TV, and how you can win by including it in your full-funnel campaigns.
Video advertising is essential to any brand’s marketing mix. Whatever your goal, an effective video strategy can make it happen.
It’s no secret that the media and marketing industries have a racial diversity problem. According to Marketing Week’s 2020 Career and ...
Retargeting is such a powerful advertising tactic that you’ve probably already experienced it multiple times today. You’re scrolling through Instagram, ...
We’ve compiled a handy list of 13 dashboard components that empower effective eCommerce reporting and expose usable intelligence insights.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!