Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.
Today, news broke that Google has delayed the release of third-party cookie-blocking in Chrome until late 2023. Here's our take.
Learn all about what goes into the social media buying process, including the selection of format and platforms.
A selection of dashboard best practices travel marketers should follow to keep performance on the side of cutting edge.
We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Ever since Google announced it would be disabling third-party cookies in its Chrome browser, the advertising world has been waiting anxiously to see what technology will take their place as the go-to digital identity solution. Is Google FLoC the replacement for third-party cookies marketers and advertisers have been searching for?
Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.
