To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Centro surveyed over 60 political marketing agencies and organizations to gather insights on the digital marketing landscape.
What is Digital Audio Advertising? Digital audio advertising has ballooned over the past few years as technology has advanced the ...
Native Advertising Whether you’re new to digital advertising or a seasoned veteran, you’ve most likely heard clients and brands ask ...
Anyone trying to navigate the Advanced TV space has felt the confusion—is there a difference between over-the-top (OTT) and Connected ...
We dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations.
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...
What are you going to watch? Yes, you! One of the most daunting decisions we make today is what to ...