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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Navigating the Fragmented Social Media Landscape

Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.

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Blog Posts

Centro and Adstra’s Cookieless Solution for Advertisers to Reach Audiences

Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...

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Basis by Centro is a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is ...

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Election Advertising 2020: Impacts by Format and Channel

In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political advertising.

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Why Mobile Advertisers Care About Driving In-store Traffic

Mobile Advertising and E-Commerce Driving online purchases is typically a high priority for mobile advertisers with e-commerce sites. There are ...

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Election Advertising 2020: Countdown to November 3rd

The 2020 election season will be anything but typical. Here, our C&C team shares how advertisers can leverage the timeline to November 3rd.

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Top 5 Tips for Effective Audio Advertising

Writing Effective Audio Ads Writing an effective audio ad is challenging because writing for the ear to listen is different ...

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Election Advertising 2020: Landscape Overview

Centro’s Candidates and Causes team has been at the forefront of political advertising in digital media since 2006. In our ...

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.

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DIAL: Digital Innovations Awesome List (September 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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