Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Learn why leading teams will use a granular, brand suitability-first approach rather than a blanket avoidance of news this midterm season.
This is the third in an 11-part series of blog posts that focus on Centro’s corporate guiding principles, and how ...
As a recently graduated Black woman who is just beginning her career, DEI (Diversity, Equity, and Inclusion) and workplace culture ...
Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.
The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...
From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.
What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...
Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...
Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.
There's no stopping the growth of native ads! Check out these three key native advertising insights from Jonathan Kim.
