Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
For many, advertising on social media platforms is comparable to trying to solve a puzzle that constantly rearranges its pieces. ...
47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.
Shifts in Retail Marketing Many marketing experts predict the retail industry will be forever transformed by the Coronavirus pandemic. While ...
The secret is out! Social media advertising is a highly effective digital media partner for top-performing brands across the globe. ...
Returning to a degree of normality might be possible in 2021, but SEM may never go back to business as usual. Here are 9 SEM trends for 2021.
While few brands remain untouched by the impacts of COVID, healthcare marketers have been uniquely challenged to repeatedly adapt their ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Native Advertising Native advertising allows brands to put themselves in front of their desired audiences while fitting in with the ...
Determining how to set appropriate budgets for social media advertising is not as simple as it sounds. Every social campaign ...