Blog Archives - Page 52 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Blog Posts

What is a Reasonable ROI to Expect From Retargeting Ads?

Learn about the three measurable KPIs that are well-supported by retargeting campaigns, and the ROI you can expect for each one.

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How to Build a Revenue and Conversion-Driving SEO Dashboard

We dissect why a dedicated SEO dashboard is vital for SEO managers to track the trajectory of their search engine results.

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Why Centro Continues to be a Great Place to Work

Centro has always focused on the wellness of the people who work here. The energy and resources we apply to ...

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What is Social Media Advertising?

As you may know, social media platforms are some of the most popular websites and apps people use online today. ...

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The Dashboard Components Every Marketing Manager Needs to Fuel Next-Level Growth

Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.

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4As and 614 Group Address Workflow Automation and Identity Management

4A's and 614 Group assembled forward-thinking industry leaders to tackle automation solutions and identity management.

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DIAL: Digital Innovations Awesome List (November 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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The Top Dashboard Components for Better Keyword Optimization

Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier.

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Digital Strategies for Tourism and Travel Marketers

It’s been a historically rough year for the travel and tourism industry. Travel has experienced a greater decline in digital ...

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