Discover how brands use consistent cues, smart sequencing, and emotion to build memory that strengthens long-term results.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Discover how brands use consistent cues, smart sequencing, and emotion to build memory that strengthens long-term results.
Video advertising is essential to any brand’s marketing mix. Whatever your goal, an effective video strategy can make it happen.
It’s no secret that the media and marketing industries have a racial diversity problem. According to Marketing Week’s 2020 Career and ...
Retargeting is such a powerful advertising tactic that you’ve probably already experienced it multiple times today. You’re scrolling through Instagram, ...
We’ve compiled a handy list of 13 dashboard components that empower effective eCommerce reporting and expose usable intelligence insights.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Explore the extensive digital program improvements you can undertake by monitoring budget pacing effectively.
The typical person can be exposed to more than 4,000 advertisements each day. Not surprising, given that people around the ...
When COVID-19 hit early last year, the world of healthcare marketing seemed to come to a halt. Media budgets and ...
We explore what effective week-over-week reporting analysis looks like using dashboard features complete with real client data.