Blog Archives - Page 52 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Beyond Retail: The Rise of Commerce Media

Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.

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Blog Posts

What is Social Media Advertising?

As you may know, social media platforms are some of the most popular websites and apps people use online today. ...

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The Dashboard Components Every Marketing Manager Needs to Fuel Next-Level Growth

Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.

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4As and 614 Group Address Workflow Automation and Identity Management

4A's and 614 Group assembled forward-thinking industry leaders to tackle automation solutions and identity management.

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DIAL: Digital Innovations Awesome List (November 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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The Top Dashboard Components for Better Keyword Optimization

Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier.

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Digital Strategies for Tourism and Travel Marketers

It’s been a historically rough year for the travel and tourism industry. Travel has experienced a greater decline in digital ...

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The Future of Video Advertising

If you’ve already mastered the sponsored Instagram story and streaming video, here are two modest predictions for the future of video.

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Converge Direct + Programmatic Buying: The Blueprint

Converge your direct and programmatic buying functions, and improve performance while you’re at it.

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Wellnesspalooza 2020

This year's Wellnesspalooza events took place over two weeks, were hosted 100% virtually, and allowed for friends, family, and roommates to join in the fun and learning.

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