Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Centro was recently chosen by AdExchanger as one of The 2020 Programmatic Power Players. AdExchanger provides an authoritative and informed ...
For many, advertising on social media platforms is comparable to trying to solve a puzzle that constantly rearranges its pieces. ...
47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.
Shifts in Retail Marketing Many marketing experts predict the retail industry will be forever transformed by the Coronavirus pandemic. While ...
The secret is out! Social media advertising is a highly effective digital media partner for top-performing brands across the globe. ...
Returning to a degree of normality might be possible in 2021, but SEM may never go back to business as usual. Here are 9 SEM trends for 2021.
While few brands remain untouched by the impacts of COVID, healthcare marketers have been uniquely challenged to repeatedly adapt their ...