Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...
Explore the extensive digital program improvements you can undertake by monitoring budget pacing effectively.
The typical person can be exposed to more than 4,000 advertisements each day. Not surprising, given that people around the ...
When COVID-19 hit early last year, the world of healthcare marketing seemed to come to a halt. Media budgets and ...
We explore what effective week-over-week reporting analysis looks like using dashboard features complete with real client data.
We outline five tips designed to help you create a powerful social media dashboard replete with widgets that meticulously track performance.
The cannabis landscape continues to grow (pun intended!) with more holding companies, growers, and dispensaries being created each month. While ...
A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Centro was recently chosen by AdExchanger as one of The 2020 Programmatic Power Players. AdExchanger provides an authoritative and informed ...