Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
In this new era of AI-led digital advertising, creative has become a critical point of human control and ingenuity.
The shifts in consumer privacy are opportunities to better ourselves as an industry. Here's our point of view.
We asked four successful women about the ways they’ve experienced support in their careers, and what workplaces can be doing better.
The topic at the forefront of marketers' minds these days is identity. How will our industry function in a post-cookie ...
It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend goes toward snail mail donor appeals. But there are major opportunities for nonprofits in the digital space, too. Take a look at some of the key elements of successful nonprofit digital strategies.
With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...
Including video ads in an integrated marketing strategy can increase conversions by 35%, and Facebook can be a great home for those ad placements. More than 1.25 billion users watch videos on Facebook every month, together accounting for 4 billion video views per day on the platform. Find out how to do video advertising on Facebook and Instagram.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Learn how data-driven linear differs from other types of advanced TV, and how you can win by including it in your full-funnel campaigns.
Video advertising is essential to any brand’s marketing mix. Whatever your goal, an effective video strategy can make it happen.
