Blog Archives - Page 54 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Blog Posts

B2B Companies: Use Retargeting to Find New Clients

Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...

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How to Incorporate Video Advertising into Your Social Media Marketing Strategy

Dive into these tips to determine how you can incorporate video into your social media advertising strategy.

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DIAL: Digital Innovations Awesome List (October 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Why Your Customer Engagement Data Needs a Single Source of Truth

The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.

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Centro and Adstra’s Cookieless Solution for Advertisers to Reach Audiences

Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...

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Basis by Centro is a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is ...

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Election Advertising 2020: Impacts by Format and Channel

In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political advertising.

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Why Mobile Advertisers Care About Driving In-store Traffic

Mobile Advertising and E-Commerce Driving online purchases is typically a high priority for mobile advertisers with e-commerce sites. There are ...

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Election Advertising 2020: Countdown to November 3rd

The 2020 election season will be anything but typical. Here, our C&C team shares how advertisers can leverage the timeline to November 3rd.

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