Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Ad Servers and Display Advertising Ad servers support the core function of digital display advertising – they serve ads! ...
Centro announced an API integration with Microsoft Advertising to automate paid search campaign management and reporting. Centro’s customers that also ...
Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.
What is CTR? CTR, short for click-through rate, is one key indicator of how a campaign is performing. Depending on ...
Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.
Working from home has many benefits. However, it's common for remote workers to struggle with maintaining connections to coworkers. In ...
Display Advertising The world of online marketing can seem like it has a language of its own, with many terms ...
Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.