REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Cookieless Advertising for Travel and Tourism Marketers

Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

DIAL: Digital Innovations Awesome List (July 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

Read More
What is an Ad Server?

Ad Servers and Display Advertising   Ad servers support the core function of digital display advertising – they serve ads! ...

Read More
Basis Integrates with Microsoft Advertising

Centro announced an API integration with Microsoft Advertising to automate paid search campaign management and reporting. Centro’s customers that also ...

Read More
Breaking Down the Barriers to Scaling Personalization in Advertising

Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.

Read More
The Complexity of CTR in Display Advertising

What is CTR? CTR, short for click-through rate, is one key indicator of how a campaign is performing. Depending on ...

Read More
Why Businesses Should Track Customer Interactions

Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.

Read More
Working From Home 101: How To Stay Connected

Working from home has many benefits. However, it's common for remote workers to struggle with maintaining connections to coworkers. In ...

Read More
Display Ads and Ad Servers

Display Advertising The world of online marketing can seem like it has a language of its own, with many terms ...

Read More
Marketing Intelligence Platforms - Moving from “Nice-to-Have” to “Need-to-Have”

Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.

Read More
1 53 54 55 56 57 190
chevron-down