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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Blog Posts

Top 5 Tips for Effective Audio Advertising

Writing Effective Audio Ads Writing an effective audio ad is challenging because writing for the ear to listen is different ...

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Election Advertising 2020: Landscape Overview

Centro’s Candidates and Causes team has been at the forefront of political advertising in digital media since 2006. In our ...

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.

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DIAL: Digital Innovations Awesome List (September 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Digital Media Insights in Political Marketing—2020 Elections Edition

Centro surveyed over 60 political marketing agencies and organizations to gather insights on the digital marketing landscape.

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What is Digital Audio Advertising?

What is Digital Audio Advertising? Digital audio advertising has ballooned over the past few years as technology has advanced the ...

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Native Advertising at Basis Technologies

Native Advertising Whether you’re new to digital advertising or a seasoned veteran, you’ve most likely heard clients and brands ask ...

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Types of Advanced TV

Anyone trying to navigate the Advanced TV space has felt the confusion—is there a difference between over-the-top (OTT) and Connected ...

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8 Hidden Costs of Repetitive Manual Reporting

We dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations.

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