Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
Ah, Election Day. An opportunity to participate in democracy, make your voice heard, and post that “I VOTED” sticker all ...
Complete a purchase. Install an app. Sign up for an event. Every campaign has a goal. And behind every campaign, ...
As the usage rate of mobile devices climbs annually, marketers may be wondering how they can best leverage mobile apps ...
Are you looking to build or simply refresh your social media marketing strategy? Here are a few tips to help you get started.
Due to advances in smartphone capabilities, we now spend more time on our mobile devices than ever before. Advertisers are ...
The Impact of Audio Advertising Apple’s wireless AirPods sold 60M units in 2019 alone. (That’s 120 million ears.) Adult mobile ...
QuanticMind co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Ad Servers and Display Advertising Ad servers support the core function of digital display advertising – they serve ads! ...