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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.

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Blog Posts

How Has COVID-19 Changed Healthcare Advertising?

When COVID-19 hit early last year, the world of healthcare marketing seemed to come to a halt. Media budgets and ...

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Using Week-Over-Week Reporting to Improve Your Marketing Efficacy

We explore what effective week-over-week reporting analysis looks like using dashboard features complete with real client data.

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How to Design a Powerful Social Media Dashboard: 5 Tips

We outline five tips designed to help you create a powerful social media dashboard replete with widgets that meticulously track performance.

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How to Develop a Cannabis Marketing Plan

The cannabis landscape continues to grow (pun intended!) with more holding companies, growers, and dispensaries being created each month. While ...

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7 Signs You Need a Marketing Intelligence Platform in 2021

A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.

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DIAL: Digital Innovations Awesome List (January 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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Why AdExchanger Chose Centro as a 2020 Programmatic Power Player

Centro was recently chosen by AdExchanger as one of The 2020 Programmatic Power Players. AdExchanger provides an authoritative and informed ...

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How to Optimize Social Media Advertising

For many, advertising on social media platforms is comparable to trying to solve a puzzle that constantly rearranges its pieces. ...

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Data Silos: Why They Are Damaging to Your Business

47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.

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