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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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Blog Posts

How to Stay Sharp During Unemployment

So, you’re one of the millions of people out of work. It’s hard and you’re likely experiencing the stages of ...

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Ad Personalization: Why it Matters in Programmatic

Of all the industries and specialties out there, marketing has become one of the most fluid over the past few ...

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Display Advertising 101: Expand Your Display Ad Buying with Programmatic

We’ve already covered the basics of DSPs for marketers and publishers. Here’s what you should know about display ad buying within a DSP! ...

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Working From Home 101: Virtual Team Meetings

Hello! Courtney Livingston here, Senior Product Designer at Centro. I hope you're finding fun and interesting ways to stay connected ...

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How to Run Native Advertising

Native advertising is an integral component of display advertising. In fact, eMarketer estimates that by the end of 2020, advertisers ...

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How to Run Programmatic

Launching your first programmatic ad campaign may seem like a tall mountain to climb. But with the right tools and ...

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DIAL: Digital Innovations Awesome List (May 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Working From Home 101: Mental Wellness

Kami Lentz here, Agency Lead with Centro! I’m here to share some tips I’ve learned in my time working remotely. ...

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Google Shopping Shifts to Organic + Paid Hybrid Model

Google announced on April 21, 2020 that it is opening up its Shopping search results to unpaid, organic listings. Learn how to get listed.

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