Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...
What are you going to watch? Yes, you! One of the most daunting decisions we make today is what to ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
How is marketing ROI going to look after COVID-19? Should businesses go back to following the same strategies or have we entered new territory?
Data consolidation can be challenging yet it’s easy to streamline your efforts by adhering to some key best practices. We delve into eight of them here.
The best part about Streaming Audio is that it mirrors the offline experience while providing advertisers with the superior digital targeting capabilities. Broadcast Radio relied on Radio format to determine the best brand fit, but the growth of Streaming Audio has brought advertisers a plethora of options for ensuring their most profitable consumer is receiving the message. Read on for common ways we can target listeners via Streaming Audio…
The wheels were already in full motion on “native” digital offering. What is it? Simply put, it is sponsored content designed to be perfectly positioned within the publisher’s editorial content. But, the trouble with this definition is that it can be, and is, so much more than that.
Ah, Election Day. An opportunity to participate in democracy, make your voice heard, and post that “I VOTED” sticker all ...
Complete a purchase. Install an app. Sign up for an event. Every campaign has a goal. And behind every campaign, ...