Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
If you’ve already mastered the sponsored Instagram story and streaming video, here are two modest predictions for the future of video.
Converge your direct and programmatic buying functions, and improve performance while you’re at it.
This year's Wellnesspalooza events took place over two weeks, were hosted 100% virtually, and allowed for friends, family, and roommates to join in the fun and learning.
Are you ready to make your move to a self-service buying model? Find out with our handy guide.
Mobile advertising is no longer just beneficial—it's imperative! Advertisers know that mobile ads are one of the most effective ways ...
In need of a new DSP? The first thing to know about choosing a new DSP—is that you need more ...
Here's how we are committed to helping your organization grow and succeed, with everything from educational resources to raving fan service.
A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.
Digital Video Advertising Today Recent numbers by Statista show that the average person consumes upwards of 5 hours and 57 ...