Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
While few brands remain untouched by the impacts of COVID, healthcare marketers have been uniquely challenged to repeatedly adapt their ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Native Advertising Native advertising allows brands to put themselves in front of their desired audiences while fitting in with the ...
Determining how to set appropriate budgets for social media advertising is not as simple as it sounds. Every social campaign ...
Learn about the three measurable KPIs that are well-supported by retargeting campaigns, and the ROI you can expect for each one.
We dissect why a dedicated SEO dashboard is vital for SEO managers to track the trajectory of their search engine results.
Centro has always focused on the wellness of the people who work here. The energy and resources we apply to ...
As you may know, social media platforms are some of the most popular websites and apps people use online today. ...
Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.
