Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
The secret is out! Social media advertising is a highly effective digital media partner for top-performing brands across the globe. ...
Returning to a degree of normality might be possible in 2021, but SEM may never go back to business as usual. Here are 9 SEM trends for 2021.
While few brands remain untouched by the impacts of COVID, healthcare marketers have been uniquely challenged to repeatedly adapt their ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Native Advertising Native advertising allows brands to put themselves in front of their desired audiences while fitting in with the ...
Determining how to set appropriate budgets for social media advertising is not as simple as it sounds. Every social campaign ...
Learn about the three measurable KPIs that are well-supported by retargeting campaigns, and the ROI you can expect for each one.
We dissect why a dedicated SEO dashboard is vital for SEO managers to track the trajectory of their search engine results.
Centro has always focused on the wellness of the people who work here. The energy and resources we apply to ...
