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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Cookieless Advertising for Travel and Tourism Marketers

Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.

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Blog Posts

Working From Home 101: Virtual Team Meetings

Hello! Courtney Livingston here, Senior Product Designer at Centro. I hope you're finding fun and interesting ways to stay connected ...

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How to Run Native Advertising

Native advertising is an integral component of display advertising. In fact, eMarketer estimates that by the end of 2020, advertisers ...

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How to Run Programmatic

Launching your first programmatic ad campaign may seem like a tall mountain to climb. But with the right tools and ...

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DIAL: Digital Innovations Awesome List (May 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Working From Home 101: Mental Wellness

Kami Lentz here, Agency Lead with Centro! I’m here to share some tips I’ve learned in my time working remotely. ...

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Google Shopping Shifts to Organic + Paid Hybrid Model

Google announced on April 21, 2020 that it is opening up its Shopping search results to unpaid, organic listings. Learn how to get listed.

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What the Best Advertising Platforms Have in Common

Finding the right digital advertising platform can be a challenge, due to the sheer volume of available options. Before making ...

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The Advantages of Programmatic Advertising

If programmatic advertising had an official fan squad, I imagine their cheers would sound something like this: “Programmatic is the ...

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Working From Home 101: Focus

If you're transitioning from working in an office to working remotely, maintaining focus throughout the day may be something you're ...

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