Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
In need of a new DSP? The first thing to know about choosing a new DSP—is that you need more ...
Here's how we are committed to helping your organization grow and succeed, with everything from educational resources to raving fan service.
A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.
Digital Video Advertising Today Recent numbers by Statista show that the average person consumes upwards of 5 hours and 57 ...
Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...
Dive into these tips to determine how you can incorporate video into your social media advertising strategy.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.
Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...
