A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.
What is CTR? CTR, short for click-through rate, is one key indicator of how a campaign is performing. Depending on ...
Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.
Working from home has many benefits. However, it's common for remote workers to struggle with maintaining connections to coworkers. In ...
Display Advertising The world of online marketing can seem like it has a language of its own, with many terms ...
Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.
Working remotely does not necessarily mean you have to lose productivity or team collaboration. When the COVID-19 pandemic hit in ...
To enhance standard ads, Google allows marketers to add contextually rich information about a business, product, or service when their ...
I’ve had the pleasure of working from home with my husband for several years. The honeymoon phase of spending 24/7/365 ...