Blog Archives - Page 58 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Blog Posts

The Complexity of CTR in Display Advertising

What is CTR? CTR, short for click-through rate, is one key indicator of how a campaign is performing. Depending on ...

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Why Businesses Should Track Customer Interactions

Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.

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Working From Home 101: How To Stay Connected

Working from home has many benefits. However, it's common for remote workers to struggle with maintaining connections to coworkers. In ...

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Display Ads and Ad Servers

Display Advertising The world of online marketing can seem like it has a language of its own, with many terms ...

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Marketing Intelligence Platforms - Moving from “Nice-to-Have” to “Need-to-Have”

Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.

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How Media Teams Work Effectively While Remote

Working remotely does not necessarily mean you have to lose productivity or team collaboration. When the COVID-19 pandemic hit in ...

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How does an Extension Work on a Google Display Ad?

To enhance standard ads, Google allows marketers to add contextually rich information about a business, product, or service when their ...

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Working From Home 101: Coworking With a Partner

I’ve had the pleasure of working from home with my husband for several years. The honeymoon phase of spending 24/7/365 ...

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Visualize and Share Data with Google Data Studio

Through a proprietary connector, Basis passes planning and delivery data to Looker Studio so users can create tailored data dashboards.

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