Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Ad Servers and Display Advertising Ad servers support the core function of digital display advertising – they serve ads! ...
Centro announced an API integration with Microsoft Advertising to automate paid search campaign management and reporting. Centro’s customers that also ...
Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.
What is CTR? CTR, short for click-through rate, is one key indicator of how a campaign is performing. Depending on ...
Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.
Working from home has many benefits. However, it's common for remote workers to struggle with maintaining connections to coworkers. In ...
Display Advertising The world of online marketing can seem like it has a language of its own, with many terms ...
Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.
Working remotely does not necessarily mean you have to lose productivity or team collaboration. When the COVID-19 pandemic hit in ...