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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

3 Things Advertisers Need to Know About Women's Sports Fans

Explore are three key things advertisers need to know about women's sports audiences to craft podium-worthy strategies.

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Blog Posts

Content is Still King with Native

The wheels were already in full motion on “native” digital offering. What is it? Simply put, it is sponsored content designed to be perfectly positioned within the publisher’s editorial content. But, the trouble with this definition is that it can be, and is, so much more than that.

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Time to Vote

Ah, Election Day. An opportunity to participate in democracy, make your voice heard, and post that “I VOTED” sticker all ...

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Meet the Latest Innovation in Ad Tech

Complete a purchase. Install an app. Sign up for an event. Every campaign has a goal. And behind every campaign, ...

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Level Up: Mobile Advertising on Mobile Gaming Apps

As the usage rate of mobile devices climbs annually, marketers may be wondering how they can best leverage mobile apps ...

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How to Build Your Social Media Marketing Strategy

Are you looking to build or simply refresh your social media marketing strategy? Here are a few tips to help you get started.

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How To Measure Mobile Advertising Effectiveness

Due to advances in smartphone capabilities, we now spend more time on our mobile devices than ever before. Advertisers are ...

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Effective Audio Advertising

The Impact of Audio Advertising Apple’s wireless AirPods sold 60M units in 2019 alone. (That’s 120 million ears.) Adult mobile ...

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Offline Conversion Tracking: It’s Not a Comeback, It’s Been Here for Years

QuanticMind co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.

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DIAL: Digital Innovations Awesome List (July 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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