Blog Archives - Page 59 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Blog Posts

Your Campaigns Are Beautiful. Now Your Data Is Too.

The difference between ordering a small desert and a small dessert could impact your dining experience. You partner may reject ...

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Make Digital Media Meaningful—Say Goodbye to CTR

The time has come, and it is long overdue. We need to retire using click-through rates (CTR) as a performance ...

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DIAL: Digital Innovations Awesome List (June 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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A Letter From the CEO

I am sad and heartbroken at what is happening in our society, cities, and communities right now. I watched the ...

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How Travel Marketers Can Begin to Recover From the Coronavirus Crisis

From increased targeting of local audiences to continued investment in brand awareness, we delve into how travel marketers can begin their coronavirus recovery.

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Working From Home 101: Communicating with Your Manager

Effective communication is one of the most important soft skills you can have in our industry. But even for the ...

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6 Strategies to Help Your Marketing Program Recover Post-COVID-19

Here we dissect a few key strategies you can start implementing to help your marketing program recover post-COVID-19.

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Your Campaigns Are Beautiful. Now Your Dashboard Is Too.

Campaigns starting. Campaigns ending. Campaigns pacing behind. Campaigns pacing ahead. Proposals awaiting a response. Messages here, messages there. The day ...

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Basis Technologies Prioritizes Mental Health

External circumstances impact the way we show up to our jobs. It’s important for workplaces to recognize this and support ...

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