There’s a big disconnect between how advertisers and consumers view AI in advertising. See how teams can balance the tech’s potential with consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
There’s a big disconnect between how advertisers and consumers view AI in advertising. See how teams can balance the tech’s potential with consumer trust.
Due to advances in smartphone capabilities, we now spend more time on our mobile devices than ever before. Advertisers are ...
The Impact of Audio Advertising Apple’s wireless AirPods sold 60M units in 2019 alone. (That’s 120 million ears.) Adult mobile ...
QuanticMind co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Ad Servers and Display Advertising Ad servers support the core function of digital display advertising – they serve ads! ...
Centro announced an API integration with Microsoft Advertising to automate paid search campaign management and reporting. Centro’s customers that also ...
Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.
What is CTR? CTR, short for click-through rate, is one key indicator of how a campaign is performing. Depending on ...
Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.