Blog Archives - Page 57 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Navigating Consumer Skepticism Around AI in Advertising

There’s a big disconnect between how advertisers and consumers view AI in advertising. See how teams can balance the tech’s potential with consumer trust.

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Blog Posts

How To Measure Mobile Advertising Effectiveness

Due to advances in smartphone capabilities, we now spend more time on our mobile devices than ever before. Advertisers are ...

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Effective Audio Advertising

The Impact of Audio Advertising Apple’s wireless AirPods sold 60M units in 2019 alone. (That’s 120 million ears.) Adult mobile ...

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Offline Conversion Tracking: It’s Not a Comeback, It’s Been Here for Years

QuanticMind co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.

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DIAL: Digital Innovations Awesome List (July 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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What is an Ad Server?

Ad Servers and Display Advertising   Ad servers support the core function of digital display advertising – they serve ads! ...

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Basis Integrates with Microsoft Advertising

Centro announced an API integration with Microsoft Advertising to automate paid search campaign management and reporting. Centro’s customers that also ...

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Breaking Down the Barriers to Scaling Personalization in Advertising

Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.

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The Complexity of CTR in Display Advertising

What is CTR? CTR, short for click-through rate, is one key indicator of how a campaign is performing. Depending on ...

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Why Businesses Should Track Customer Interactions

Improved insights into target audiences. Increased brand loyalty. We look at the business benefits that arise from tracking all customer interactions.

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