REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Cookieless Advertising for Travel and Tourism Marketers

Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Working From Home 101: Communicating with Your Manager

Effective communication is one of the most important soft skills you can have in our industry. But even for the ...

Read More
6 Strategies to Help Your Marketing Program Recover Post-COVID-19

Here we dissect a few key strategies you can start implementing to help your marketing program recover post-COVID-19.

Read More
Your Campaigns Are Beautiful. Now Your Dashboard Is Too.

Campaigns starting. Campaigns ending. Campaigns pacing behind. Campaigns pacing ahead. Proposals awaiting a response. Messages here, messages there. The day ...

Read More
Basis Technologies Prioritizes Mental Health

External circumstances impact the way we show up to our jobs. It’s important for workplaces to recognize this and support ...

Read More
4 Guidelines for Selecting a Digital Marketing Agency

A digital marketing agency can launch you into the internet big-time. The problem, of course, is selecting the right digital marketing agency.

Read More
Your Campaigns Are Beautiful. Now Your Reports Are Too.

Three months ago, a client asked for your help promoting their latest solution. You began strategizing the perfect media plan ...

Read More
How to Stay Sharp During Unemployment

So, you’re one of the millions of people out of work. It’s hard and you’re likely experiencing the stages of ...

Read More
Ad Personalization: Why it Matters in Programmatic

Of all the industries and specialties out there, marketing has become one of the most fluid over the past few ...

Read More
Display Advertising 101: Expand Your Display Ad Buying with Programmatic

We’ve already covered the basics of DSPs for marketers and publishers. Here’s what you should know about display ad buying within a DSP! ...

Read More
1 55 56 57 58 59 190
chevron-down