To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
The holiday season is often wonderful and challenging at the same time. Many of our biggest stressors are exacerbated during ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
With Google Ads displaying false error messages more and more frequently, wer dissects why all is not as it seems.
With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on Amazon.
Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...
Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.
The holidays are upon us! As you’re making your advertising wish list this season, don’t forget to add search and ...
If you’ve been gingerly dipping your toes into OTT (Over The Top) advertising—2020 is your chance to jump in and ...
Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.