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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

Basis Technologies Prioritizes Mental Health

External circumstances impact the way we show up to our jobs. It’s important for workplaces to recognize this and support ...

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4 Guidelines for Selecting a Digital Marketing Agency

A digital marketing agency can launch you into the internet big-time. The problem, of course, is selecting the right digital marketing agency.

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Your Campaigns Are Beautiful. Now Your Reports Are Too.

Three months ago, a client asked for your help promoting their latest solution. You began strategizing the perfect media plan ...

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How to Stay Sharp During Unemployment

So, you’re one of the millions of people out of work. It’s hard and you’re likely experiencing the stages of ...

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Ad Personalization: Why it Matters in Programmatic

Of all the industries and specialties out there, marketing has become one of the most fluid over the past few ...

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Display Advertising 101: Expand Your Display Ad Buying with Programmatic

We’ve already covered the basics of DSPs for marketers and publishers. Here’s what you should know about display ad buying within a DSP! ...

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Working From Home 101: Virtual Team Meetings

Hello! Courtney Livingston here, Senior Product Designer at Centro. I hope you're finding fun and interesting ways to stay connected ...

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How to Run Native Advertising

Native advertising is an integral component of display advertising. In fact, eMarketer estimates that by the end of 2020, advertisers ...

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How to Run Programmatic

Launching your first programmatic ad campaign may seem like a tall mountain to climb. But with the right tools and ...

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