What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
From enhanced brand visibility to improved customer retention, we examine all the advantages of adopting an omnichannel marketing strategy.
We explore the most powerful and effective ways for travel marketers to reach their target audiences through paid search advertising in 2020 and beyond.
Bing Ads underwent a lot of changes in 2019. Here’s how you can begin taking advantage of some of its new features to drive breakthrough ROI.
Can you smell that? Smells like… change. As of January 2020, 33 states have legalized medicinal marijuana use, and 11 ...
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
We dissect how an account-based marketing approach can help advertisers target the right personas and distribute to the right verticals.
The complex world of performance marketing is constantly presenting new challenges for eCommerce businesses. Here’s how advertising platforms can help address them.
Hut-hut-HIKE! Super Bowl LIV is going live on February 2nd, 2020. It's the ultimate face-off between two of the best ...